I am an in-house SEO who is starting his own e-commerce store based on the Yahoo Store Platform specializing in selling Ashtrays. I also run an SEO / Link Building Blog at http://links-r.us/ . I do minimal consulting on the side as well ranging from On Site Optimization, to SEO Site Audits, to Backlink Building. Got a Question? Shoot me an email. I'll be happy to answer.