Rayce Rollins is the managing principal of Route Norte LP, a management and marketing consulting firm. Rayce received his Bachelors of Business Administration, Summa Cum Laude, from Temple University and his Masters in Business Administration from the Haub School of Business at Saint Joseph’s University.

Route Norte LP is a management and marketing consulting firm that helps small to mid-size enterprises (SME) enter new markets or further expand within existing ones. Our consulting approach is built on our ability to strategically design and execute effective plans that account for industry-level factors, consumer behaviors, and your business’ strengths and challenges.

Route (strategic plan) = Destination (objective) + Path (process)

Our strategic plans are called “routes,” which we liken to directions. Like good driving directions, our routes clearly define the destination and the critical path. Defining the destination is important because it frames the problem. It gives us a target to hit and it allows you to objectively appraise our service.