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If you're looking for the "industry standard" you can check out sites like GlassDoor.com to see salaries and hourly rates, but this information is moot when it comes to freelancers.
Freelance programmers rates change depending on too many factors for anyone to give a "proper" answer:
• Skill level
• Years of Experience
• Work history/Jobs accomplished ...
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Well it depends on a whole range of things that basically boil down to "what the market will stand" which means ask a sample of them and see what they come back with.
If your going to ask around then have a "smallish" unit of work (something under 1 month) for them to all quote on ... if your not a techie then this is 4-8 screens / pages. Get each one to ...
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I would advise you to hire a developer to set up your ecommerce site online. That way you don't need to worry about the technical aspects and concentrate on your business work.
For payment gateway there are a number of payment gateway service providers in India. I have given below for your reference. I can't yet post links, but you can google them.
EBS
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