New answers tagged web
Niche strategy is not a dogma, it's simply one of generic strategies described and popularized by Michael Porter (see "Competitive Strategy: Techniques for analyzing industries and competitors", 1980). Porter argues that to make a profit in the competitive marketplace you either need to be able to charge higher prices without incurring higher costs ...
You need a niche market if you're in a hyper competitive industry because as you can imagine, the more competition there is, the harder it is to get a share of the market. And the smaller the niche, the lower the competition. The second solution is simply to have a better marketing than all the competition, this way you can steal the leadership. (see ...
I would say you need to increase your presence on freelancing markets as that is my first port of call when I need to outsource work. You should also have a public, and easy to find, portfolio of your past projects as a proof of work for prospective clients.
Top 50 recent answers are included