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Actually, VCs don't necessarily care. Of course verticals can be too small, but horizontal markets can be unattractive as well. If a vertical is big enough to support a business model that, if executed exceptionally well, has the potential to generate $20-50 million within 3-5 years, then you might have an interesting business to VCs regardless of the ...

Short answer - Depends on the size of your market segment. Your segment typically need to pass the following hurdles: Identifiable: distinct enough so that you can identify its members Measurable: possible to determine size Significant: large enough to be profitable Homogeneous: members within segment are similar Heterogeneous: members between segments ...

What I have definitely seen working in companies around me who solved this problem - is to sign up a first customer (generally a larger company via contacts, etc.) who can be your target customer. Assuming your product is niche, I am expecting it will be expensive as well. So this company - your first client - can be given a large 'beta' discount and you ...

From what I understand you have a product you'd like to list on an affiliate network, you are not looking to do affiliate marketing yourself. Based on this assumption here is my advice. SharAsale, clickbank, and the like are really scummy places to find affiliates. Normally the e-products being listed on these networks are garbage. Once you are listed you ...

Your question needs more "meat". What service/product? What verticals? No details needed. Anyways, the basic answer to the basic question is: go into it like you did the first vertical. You lathered, you rinsed, now repeat. :) Don't assume that this new vertical will be sold the same way, be processed the same way, be maintained the same way, etc. However, ...

I have had recent experience raising venture money for http://www.comehike.com The biggest bit of feedback I had was that it is too niche. Investors wanted the goal to be a gigantic opportunity. So they always asked me if I wanted to expand into other outdoor markets, etc. So it isn't a matter of vertical niche. It is more a matter how popular or big is ...