Hot answers tagged traffic
13
This is the key question. If it could be answered here in one post, I'd get +1000 votes!
Do you think twitter was an instant hit? They launched in 2006... They had what is essentially no traffic for two years.
Some web sites are naturally viral. Many are not. For instance, the CEO of Mint spent a lot of time in the early days pitching to the press to keep ...
5
It's best to develop a relationship with them that is mutually beneficial. This usually means you contribute something of value to them. This might be an article or comments to a post you particularly like. Whatever you contribute, it should in some way help the site succeed.
Once you have established the relationship, then you can explore promoting your ...
5
Im trying to use that situation as a gauge for how much my site (with similar traffic and similar product ) would be worth.
Pinterest didn't purchase Punchfork primarily because of the number of users.
They purchased it because Punchfork dominated a slice of the same market space as Pinterest (image based curation - in Punchfork's case of recipes). I ...
4
One of the 'classic' blog posts pertaining to this was Peldi's of Balsamiq fame. See section about sending direct, personal emails.
Personally, I have had much, much more success when you can find direct email addresses to people you can actually address by name and have a conversation with.
As for size, I haven't personally noticed much difference between ...
4
You said the magic word: new
Give it time, work on marketing via social networks, ads, SEO and constantly improve the looks (aesthetics) and functionality of your web application.
Don't get discouraged now. Keep running it. for two years even if you have to. if your offering is good - "it will come".
Simply keep moving your app onward and upward and never ...
4
I would suggesting using a site like Stumbleupon.com. You can allocate a daily budget that will allow you to reach as many users as your budget allows. The users on the site also "stumble" based on the topics they are interested in. This will allow you to reach your target demographic in an efficient and cost effective manner.
4
Consider an inbound marketing strategy that focuses on providing valuable content that will attract your target audience. This approach has five steps:
Create remarkable content: This means creating content (using a WordPress blog) that your target audience will find compelling enough that they will want to share it with their peers. This could be because ...
4
Alright, here we go.
This is how you get 'free' traffic to your website:
Follow Gary Vaynerchuk's example, of winelibrary.com, and start posting to websites/blogs, answering people's questions, especially in the comments section. He started doing this by using Summize.com, which no longer exists, Twitter bought it. So you could use search.twitter.com.
...
4
You need to put yourself in the customers shoes, if you are a visitor, what benefit do you get by signing up?
If there is no benefit, then asking for any information is asking for too much.
Perhaps you should focus on finding some incentive to offer people who sign up. Could you perhaps offer discount coupons to some restaurants? Of perhaps a chance to be ...
4
It's never too early to measure. Measurement is pretty much a universal good as far as I'm concerned. Especially since starting early gives you the chance to get good at measurement before being good at measurement is really important (if you see what I mean).
What you need to be concerned about is how you make decisions based on the measurement.
It might ...
4
This sounds like spam to me. If they are tweeting about how happy they are with your competitor's product, they have no reason to switch, especially if it is a paid product. Unless the tweets indicate that they are unhappy with your competitor's product and are looking for an alternative, I don't see this gaining you any customers. In fact, it will likely ...
3
I'm not in the business, but I own a website, so take my answer with a grain of salt.
I'm guessing that more than half customers came from a search engine and were searching for something else. Of the rest, most are probably just checking out. Actual customers are probably just a fraction of visitors. But that of course depends on which market you're in.
3
Start with
Really basic SEO (make sure the site is search engine friendly)
Use social networks, etc to get the word out.
Make sure the content is killer, and frequently new so people have a reason to come back.
Once this is done
Make sure it is easy for users to share with their friends (digg, reddit badges etc)
Make some of the content social (forums, ...
3
It's very simple:
SEO
PPC
Permission marketing (newsletter)
Social Media Marketing
Google each of these and take 5 years off to learn then. Remember, those dorky sites that have been around forever have people that have been doing it forever.
There's no silver bullet here, or those dorky sites wouldn't be beating your pants off in terms of traffic.
3
You will ever face the problem with data quality. Try http://www.google.com/trends where you could compare sites or keywords and see the traffic development depending on your keywords or sites for many years history.
However, you need to take into account, that even the numbers in google might include traffic which was generated just to find keyword ...
3
When you read Inbound Marketing, you'll learn it has five steps: creating remarkable content, optimizing it for search, promoting through social media, converting visitors to customers and analyzing everything. The first three are designed to drive traffic to the "top of the funnel" (ToFu) while the last two concentrate on obtaining and improving results in ...
3
It's never too early to start split-testing, but lower traffic could mean it will take longer to see results. It all depends on how large the difference is between the two versions.
Use a Chi-Square calculator (like this one from usereffect) to compare the results from the A/B testing of your landing page(s) and see which ones convert better. It might take ...
2
So, my question is the following: How can one gain a certain audience for his site where one sells some bootstrapped software?
Gaining an audience is not that difficult, if you know what your audience is looking for... Just start speaking with them -- best and most efficient way is to blog about stuff they are interested in. Also, join the conversation ...
2
We run a listing website where members pay for a place on the site. We 'deliver value' automatically without any effort - we just push publish and they are live in our system. Although this value is delivered automatically, our sales channel in completely un-automated. 90% of our time goes into acquiring customers. This may well be true of many SaaS type ...
2
I also like your investment in time in the site...but don't discount designers. They are paid well for a reason. If you are truly confident in the content on the site then make it more accessible.
This first thing that stuck out to me was the adds, should that be the first thing I see? Pull me in more....tell me why I am dying to visit your site. Why I ...
2
I like your website, infact i think i might be going through it sometime in the future for any future references :) I also like the logo. But I have a feeling i know why you still only generate 100K reviews. I think to do more about it you need to change the look a little, include a pic or two for the front page articles, and maybe change the overall look of ...
2
and welcome to this site! :-)
There really is no way to say. It depends completely on the market, the audience, the quality of the offering, and the marketing. Many software-as-a-service type companies see conversion rates between 1% and 5%, but depending on the aforementioned, anything from 0% to 25% can be commonplace.
The next question would be ...
2
There are a million ways to skin that cat, but the crux of it is to start from your targets and move backwards. This may seem obvious, but I don't understand why people still do it backwards. Said another way: You don't ask "should I use print?", you ask yourself "do my targets use print and will they respond if I am there?".
Second is branding. You are ...
2
Another thing to consider:
How do you charge people? Are you using an "external" company like PayPal or any other payment provider or do you have a secure form that looks as an integral part of your website? What about the design of the payment page? Is it designed to instill trust and peace of mind? Is it bothersome? too hard to follow? Payment pages are ...
2
How do I get free heavy traffic to my website?
You dont. Point.
Chicken / Egg problem. Unless you have somethin a lot of people want, or something that gets 15 minutes of fame out of pure luck, this is like asking someone to get tons of visitors to a little shop on a side alley where no people ever go.
Wont happen.
What you can do is slowly build up.
...
2
On the site itself, when it's about user generated content, the critical mass chicken-egg problem always exists, and you will have to work very hard manually to produce content yourself to get started. You'll have to create accounts and start generating valuable content with them. You can't depend on friends with this.
Generally, the best way to address the ...
2
I would address your question from a different perspective. I agree that without ads your site looks cleaner and more people will likely use it, but this has a cost for you. It is the missing advertising revenues.
So your question could be: how much am I willing to pay for a cleaner site?
Calculating (roughly) your missing revenues is not very difficult. ...
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