New answers tagged team
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If you ever have a question about what to include on your site, the best answer will come from your site visitors. A/B or split test everything, or run on-site surveys. Having run numerous ecommerce sites for more than 15 years, I can tell you for certain that while there are many 'best practices', few of them are truely universal. What works for one site ...
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Definately, there are many companies that have done a lot with very few people.
Instagram had 9 employees when it sold for $1 billion to Facebook. Don't be ashamed about
the size of your team. I've even included contractors/part time staff if they agree to it.
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Putting your team profile helps customers connect with your business.
Specially in case of B2B business, people like to know who they are dealing with. In case of consumer product, you may want to skip it or place a small button in About Us page.
But overall, it is always a good idea to share your credentials with your customers.
I will not worry about ...
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Yes, you should include team information on your website. In fact, I think most companies should.
I'm a lot like you - a tiny technology startup in the B2B space. I've done a lot of in-person and recorded user testing of my website, and was surprised to find that many people specifically looked for the company and team information. Some people even said ...
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If you're a B2B business i would strongly recommend not to do so:
it makes you look small and unreliable.
if your personal backgrounds are less than very attractive, there's no point in doing so because your customers might look you up on linkedin or something of that sort.
your competitors may check your backgrounds and connections and learn a lot about ...
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It depends.
What information are your customers looking for on your web site? What are you trying to let them know with your about page?
The number of people doesn't really matter. For example our whole team is just two full time people - and we have both of those people up on the home page - let alone the about page. Because what we sell to our clients is ...
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You most definitely should! Prospective employees should feel like they "belong" with your team before they come in for an interview, and besides, having an informal "about us" page is definitely good no matter who your clients are. I have been with a company whose clients ranged from apple to seagate and they had an about us page with all our photos (we ...
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It very much depends on your business - if you are trying to portray a global multinational then it could be the "wrong" thing to do but, on the other hand, if you want to let people know you are a small and agile startup then it is a great way to do so whilst also personalising the brand so people are more likely to relate to you.
We fall somewhere into ...
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