Hot answers tagged social-media
9
Update: I've expanded this answer into a longer article, Overcoming The Network Effect Barrier.
Even though this answer is for social networks, a lot of this advice could be applied to any business or website as well.
Be The Best At In At Least One Area - Don't be just another clone. There are enough of those. What is your unique selling proposition? ...
7
If you're going to go the press release route, many members of the online (and offline) media will tell you their preferred method of contact, whether it is through Twitter, email, their website, etc. To get coverage, I'd recommend actually researching each person and finding out what they like, what they cover, and what they don't like. Tailor each message ...
6
One approach is to ensure that your product is sufficiently useful even before the network effect kicks in. The network effect is useful marketing tool, but your product should ideally not rely on it completely.
For example, Microsoft Word is useful for creating internal documents. The network effect kicks in when you send documents to other people, but the ...
6
This may seem like a dodge to your question, but I firmly believe that in this day and age every entrepreneur, manager, president, or sales guy has to become a social media expert of sorts. You can farm it out - but even then someone on top of what's going on with the company really needs to drive the efforts. The good news is that it isn't that hard to ...
5
There are no "Bona Fide Social Media Consultant" credentials someone can just yank out and show you. They don't get a special badge or shield once they hit a certain level. If you can't become your own experts on this field, you'd have to go about it the same way you go about hiring any help: Interviews, References and as much proven track record as ...
5
Well, first of all I think you're short-changing the B2B marketing benefits. It's quite common for companies to discount Facebook for their B2B marketing because people don't want to see that kind of content on their walls. But done well, it can generate better results than you'd expect - especially internationally.
But I think another aspect that maybe you ...
4
There are several things I can think of to monitor via Social Media. Most include what your top competitors are doing. For Top competitors and your company, I would monitor:
Press Releases: This is what the company wants you to hear. Comparing this to reality or other data sources allows you to sort out what is really going on.
Twitter feeds: The customer ...
4
Try to decide on the basis of the following:
do you have enough content to have seperate blogs for each product?
do you want to increase brand or product awareness?
can you group your products to categories? - this way you could reduce the number of blogs
If you point out what is your primary goal with blogging, it is easier to give an answer.
Generally ...
4
I wasn't sure what that job title meant so i found a good definition on unsuckit:
http://unsuck-it.com/social-media-guru/
Social Media Guru: Douche rocket. The
company’s social media
guru/expert/evangelist/consultant
thinks we should be on Facebook.
You could try search http://partnerup.com
4
I know the type of leaders you are describing. Initially at least, encourage them to spend their 15 minutes per day REVIEWING and OVERSEEING the four hours or so per day that SOMEONE ELSE in the company spends on social media. As time goes on and they get the hang of it, they will naturally begin to participate more on their own.
Good luck.
4
I've been struggling with this. I own a web design company (www.guidinglightproductions.com) a short sale software company (www.shortsaleartisan.com) a skiing forum (www.alpinezone.com) and I'm about to launch a new mobile application company (www.totaltab.com), and maintaining the social network for all of them is quite a challenge.
I'm going to check out ...
4
Jon's right. Don't write Facebook off.
I work at company that sells B2B software at a much lower price range, but Facebook is one of our primary advertising venues. We find that the majority of our customers are introduced to us through a Facebook click and then come back and purchase days, weeks, or even months down the road. Without a strong Facebook ...
3
I can make a couple suggestions regarding what is popular in the market right now:
1) ArgyleSocial.com (huge disclosure, I am a co-founder of ArgyleSocial) - We built this tool to help people to manage their social media identities across multiple platforms. Right now we support multiple accounts on twitter and facebook, along with the ability to schedule ...
3
I agree with Jarie. If possible, you should stick with one FB page, Twitter account, etc. Work on branding your company first, then the particular services you offer. In today's noisy landscape, it's tough to get awareness for one thing, let alone three or four. I would figure out what your 'one thing' is - e.g. what makes you different and unique - and ...
3
You want as much as you can, It's a huge pain to go there and manually try to keep track of stuff so make them come to you by using:
http://www.ubervu.com/ - social tracking search engine
RSS Feed of everything related with you with a good RSS Reader
Google Alerts (covers pretty much the whole internet, delivers daily results - what else you can want?)
...
3
There are various tools I use Ubervu for URL monitoring and Tweetdeck for twitter both are free and are pretty good at monitoring what goes on out there.
With regards to what to monitor.
One possible list would be
You company name
Your domain name + perma urls if you have some important ones.
Product/Service name
Keywords that describe the business you ...
3
My biggest strategy is to budget, and monitor the results. For my SAAS products I budget a minimum of 25% of gross profits into re-marketing.
Sometimes this 25% is paid to affiliates as a recurring commission. In other scenarios, we may place a google adwords campaign, allocating $500 for a set of keywords. If that campaign yields $1000 per month in ...
3
To be honest, I'm not a fan of consultants until you know where the problem lies. What do you want them to achieve? Having an idea of what the specific problem is will give you more control, and more chance of them achieving your goal. (I get most my income doing consulting, albeit not in the social media sphere!)
Most important, know what you're wanting ...
3
I did that with my first startup and it was just useless. I just followed people till the followed me back. Result: 1500 people that don't give a crap about me and most are just robots.
With my new business, I am following people I find interesting, retweeting their tweets, and engaging in conversation. The result after 3 weeks: 200 followers, most of whom ...
3
The thing to worry about is that there's a stigma against bribing, so it may be important to word it in a way that the customer doesn't feel like they're "selling out".
Just a personal gut feeling, but having a "referral" system seems more common and less likely to offend than making a public posting. Wording it in a way that assumes the referrer is doing ...
3
Go to user groups and run demo's of your site/product. If it's a great product, people will spread the word for you.
Social media. Follow relevant people on twitter, post on their blogs. Or even better, invite influential bloggers to test/review your product.
The press is your friend. Invite reporters from online publications to try out your product and if ...
3
I think Seth does a great job of explaining some great things for you to do.
There are a couple of things I would add, however.
First, you need to have a great, well-designed product. Allow a free test/trial of it. If it's not absolutely fantastic, most people won't care. On the web, we look for the best, or the free.
Then, and this is so important, you ...
3
What actually would you like to patent here?
OK, we all have learned that the patent system in the US allows one to patent showing and hiding scrollbars and such. But what would be your invention which you could patent if you use a ready-to-use social network? Please read more on patents, because I think you mix them up with copyright.
When it comes to ...
3
Look at how StackOverflow and how it approaches things.
There are explicit things you can do where you have a community that says things like "that would fit better over on site X." Alternatively, you can do things where you show "related" items from the sub-communities.
Realistically though, there's a major risk.. if you have one community with 100 ...
3
Sounds like a business model problem. What is the value proposition here?
Athletes (may) want recognition
fans get questions answered by their athlete
How will you ever know what athlete will gain enough attention without polling first? And have you polled enough agents to see whether this sort of thing would be of interest to them?
One theoretically ...
2
You should read about and see if you can connect with the founders of Jambool. I wrote a post about them on my blog. You can see it here. They started out developing social media applications. They found that the space was pretty crowded and eventually they used their experience to begin producing tools that are used by the social media application ...
2
Since it is for business purpose, you should create it under company name so that it will help create brand awareness. Another reason to separate your personal profile from business one on social networking/media sites is that sometime people share certain things on their personal profile that can put them into embarrassing situations.
2
If you have an advertising budget I would suggest StumbleUpon.com.
SU provides highly targeted traffic for example; bloggers between 18-35 who are searching for videos online. Not only would you be getting highly targeted visitors that may become long term users of your service but you are also introducing your product to the right crowd to help it go ...
2
I just had a look at it Mike (as a consequence of you mentioning it here!) First impressions are that the information seems a bit unorganised and overwhelming. Also, I like it here that you can have people's photos linked to their comments as it makes it more personal. Quora doesn't seem to do that.
It will be interesting to see where they go with it. I ...
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