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My biggest strategy is to budget, and monitor the results. For my SAAS products I budget a minimum of 25% of gross profits into re-marketing. Sometimes this 25% is paid to affiliates as a recurring commission. In other scenarios, we may place a google adwords campaign, allocating $500 for a set of keywords. If that campaign yields $1000 per month in ...

Whatever you decide, I would start in-house. There is a lot of value from developing your own PPC campaign. It will open your eyes to the terms that customers are using to find your business, what they expect, and where they are coming from. Plus, you never know---you may end up designing a great PPC program that needs minimal ongoing work. Lots of ...

Firstly SEO and PPC are completely different. You should definitely do SEO, that answer isn't related to the question of should you do PPC. So with the "yes do SEO" out of the way, PPC doesn't have to be a guess. The best way to start with PPC is slowly. Make sure you set up enough Google Analytics so you can track who hit your site from PPC and also who ...

Thread on basically this same question here: http://answers.onstartups.com/questions/2773/how-to-estimate-revenues-valuation-of-an-advertising-supported-internet-website/2776#2776 Here's how I would estimate for a fairly straightforward site: * Your site map - how many pages on your site. * How many ad units on each page and what type (300x250, ...

The amount of money you'll get per click will depend on the type of ad. Ads for some keywords pay more, others pay next to nothing. It takes a lot of visits and a lot of clicks to get anything noticeable in terms of revenue from ads. I have a site with about 14k page views per month and the ad revenue is next to nothing. Every site is different though. ...

SEO is definitely a must for all companies who are willing to sell products or services online. You shouldn't consider PPC as spent money, instead you have to calculate ROI and you have to continuously optimize your campaing on the basis of conversion rate. First: calculate how much money you earn on a regular order (for example in your case you charge ...

Optimizing your web site for search is all about trying to become highly discoverable to your target audience. And you should definitely do that, because you want your cost of acquiring leads and opportunities to trend town as low as possible. And yes, as you say, it tends to produce returns over a longer time period. PPC (and CPM) advertising creates more ...

Our site has a homegrown affiliate program. I set a 30-day cookie when they land on the site from the clickthru. The value of the cookie identifies the affiliate they came from; for a PPC ad campaign it would identify which campaign they came from. Later when they order something from the site, we simply check if that cookie (still) exists. If it does, I ...

The answer has to do with the confidence you have in your assumptions. If you are certain about your conversion rate, your margin, and your lifetime customer value, anything up to PPC/10% = LTV*50% is fine. Furthermore, the period of time over which you will collect this lifetime value is a factor. The fact is you are guessing at all the numbers at this ...

Technically its when the two marginally equal zero. So cost of aquiring customer marginally = the life time value of the customer marginally. However though that is acurate at day one you will not know your LTV. You can estimate it but you will not know how long the customer will continoue to stay. I believe your main decison making factors has to do ...

It depends on your budget. If you're looking at more than $25,000 per month in spend then I would argue the in house route with a professional advertiser. From $6000 to $25,000 you can hire a bright intern to teach the ropes and keep them part to full time, depending on how much work your campaign(s) need. Less than $6000 I think you would be able to manage ...

I would do it inhouse but use a software tool (suite really) the simplifies the entire process and allows you to track the effectiveness of your PPC campaign vs. your organic clicks. I would use Hubspot. They have some great webinars that give you an overview of the functionality of their software. ps. I'm not afffiliated with Hubspot in any way. I ...

I used a directory like that in the past which due to age and prominence in the industry charged around 3k per year for a listing. It set-up mini-pages for each participant and had a 800# through which the leads were processed (think twilio) so that all leads could be properly accounted for. 1,500 on PPC 10/month on unique phone numbers Email ...

I run interviewstreet.com - a SaaS based service on screening programmers and I did a few things that helped 4-months before the launch of the product, I regularly blogged on the issues faced in hiring / recruitment, getting good programmers to work with, etc. This gave me quite a good readership (once we were on the homepage of HN too!) and got around ...