New answers tagged niche
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Fashion is fickle, so like the others say, you need to understand the potential target markets and offer items that fit (dare I say specific to) their unique needs.
One would think that bone jewelry would appeal to fans of gothic, game of thrones, zombie apocalypse. But each segment has their own particular circle - many of which will not overlap. I agree ...
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It's hard to answer this question without knowing what your current client base is like. Assuming you've just started and have very small numbers of page views/sales, I would look into developing a series of short artistic brand identity videos for youtube or vimeo.
I'd suggest creating a few different style videos ranging from dark and moody to light ...
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