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IF the goal is to attract the potential partners, TAM and SAM are not as important as customer validation. A market may be addressable, but that doesn't necessarily mean that the constituent parts are willing to pay for something that will support business operations. What you need is interaction with the particular customers within your SAM and validate ...


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Without knowing more about your particular customers and their problem it's hard to say. What particular business hypothesis are you trying to validate with the landing page? Remember that a landing page is not necessarily always the best first step. If the customers you are after would be in the situation of Googling for things that solve their problem at ...



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