New answers tagged leads
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@max81 The next step is to "Qualify" the lead ... by qualification, i mean confirm whether it's someone who fits into the following criteria (at least these, you can add more):
They have a clear need that matches what your solution provides
They have a defined project for which they have this need (i.e. they're not just browsing)
They have a defined budget ...
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Why run an ad campaign if you're not going to contact them? Your leads responded by saying they want to know more about your business. They want to be contacted. The first step is enter them into your database or mailing list. Second step is to call or email them so you can solve their problems with your product or service.
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