Tag Info

There's no reason not to try an AdWords campaign if you can find an almost-free coupon. (Google expects you to buy about $10 worth of advertising to open an account to use the coupon). I assume you know the basics of AdWords. (If not the Dummies guide isn't bad). Here are some things I've learned: Set a max budget per day and a termination date for the ...

If your target audience is CIO's and CFO's of medium to large companies you can expect them to be reasonably sophisticated. Simple mistakes in grammar will cause many of these potential customers to disregard anything said in your blog. You need someone to review and correct each blog before it is posted. There are numerous ways to differentiate your blog ...

I am no expert with Adwords, but I would venture that there are several better ways to advertise for bootstrap startups than Adwords. The best way to test is to search for a free coupon from Adwords. They are usually around $100 and you should be able to find the code via a Twitter search. You will probably go through the $$ rather quickly, but hopefully ...

OVERVIEW: Walk before you run! Some of these are immediate, some are long term. Take this and create a short-term plan that you can pull off and grow and improve from there. I'm assuming you have a company website and that it makes sense to integrate BUT you might keep it separate (for example WordPress) depending on your situation. URL: ...

Driving leads might not be the best goal. It's a little generic, and you can do that with google ad words. You might want to think about why a blog verses other marketing avenues. Is it to inform customers about company news, industry news, etc... Is it an "inside baseball" blog, a view from the CEO chair? A more specific goal might help you identify ...