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58

Ideas are useless. As you said, you "had no capital, no way of monetizing, and not too much exposure". You even admit to having stopped work on it over 18 months ago. Basically, this was a failed startup. It would be one thing if you at least had some interesting technology that would make them worth acquiring- but you don't. So what exactly did google ...


15

Similar to tedivm's answer, ideas are a dime a dozen, it's all about the execution. Unless you went to the extent of applying for grant of copyright, trademark, and/or patent there is not much recourse outside of having bragging rights that you came up with this concept in 2009 and that it was validated by Google's successful implementation. My ...


15

Google+ is based heavily on work by Paul Adam who did the research for Google. He also has a presentation called The Real Life Social Network for which he mentions where he got his info from here: http://www.thinkoutsidein.com/blog/2010/07/data-behind-real-life-social-network/ He also published a paper Communication mapping: understanding anyone's social ...


13

Everything I know about analytics, I learned from the following two posts: Web Optimizer Case Study Vanity Metrics vs Action Metrics Biggest takeaway from these is that A/B testing is what the situation calls for 9/10. And for that, there's Google Website Optimizer.


13

AdSense is one of the best advertising options. Probably it is the best overall. The problem is not AdSense. The problem is the ad-revenue model. Publishing is an extremely tough business and if you can not charge for your content, quite often you are left with advertising as your main source of revenue most of the time. Advertising really only works ...


7

Let's say that yeah, someone at Google saw Jumpino and said, "Hey, that's a good idea." So they went to Andy Hertzfeld and the other guys at Google and said, "Look at this Jumpino thing. Think we can do it better?" Well, that's what they did. And if this were the case, someone in Google's legal department did IP due diligence. When that turned up nil, ...


6

Two things I would recommend: Visit the Occam's Razor blog by Avinash Kaushik. Get yourself a copy of the book "Web Analytics An Hour A Day" also by Avinash There is so much good information about analytics from these two sources. Avinash works at Google but he does a good job of writing about analytics without a particular toolset in mind.


6

Pros of using Google/FB login (btw OpenId is also there which essentially is a similar thing): The biggest advantage for a user is that he does not need to create and remember one more password!! for you one advantage is that you don't need to worry about security of user's passwords (yes, it matters) you're making users happy by making their registration ...


5

You will have to look at your inbound traffic from search engines. Do your end users often include location in their searches, or not? If yes, then having the location as part of the URL will help. Depending on your web framework, it might be best to have the most significant information at the root of the URL structure, i.e. ...


5

Not at all... WYSIWYG applications for building websites have been around for over a decade (Frontpage was released in 1997). It will take a long long time before such editors can even match what experienced web developers do. I would say it is comparable to saying that Google Translate is a threat to professional translators.


5

My partner and I have a blog about our shared hobby that we write a new post for every day or so and now there's upwards of 1000 unique articles on it. We've been slowly building up Adsense income on over the last two years and it's now earning about 1/4 of a not very good wage a month. That being said we believe that Adsense is just one way of (and I hate ...


4

Excellent question! Here's a few of my opinions on the topic: Focus on conversion % (as Eric Ries explains: page views is simply a vanity metric - it's almost always going to increase and doesn't really provide you with any insights) Segment Google Analytics information into at least three profiles: Organic, Referral and Search. This will allow you to ...


4

I learnt from Perry Marshall's e-book about 5 years ago when I started: http://www.perrymarshall.com/ It was quite useful. I assume they have kept it up to date as the system has changed. If nothing else, you will learn what it is like to be relentless marketed to! Google also has a lot of free documentation. Adwords is a complex system and Google gives ...


4

Below are some points that are the black hat techniques If you have applied any one of these then remove them other wise just keep on building the quality backlinks for you website. and congrats for having the high page rank. cloaking and false redirects automatically generated doorway pages misspelling of well-known web sites excessive keyword stuffing ...


4

I wish that my software business was all the fun softwaresy stuff. There's so much other stuff you have to deal with. Taxes, licensing, HR crap, the IRS, office space, internet, hosting, Apple Why U No Approve My Update, finding clients, hiring employees, vacations. So avoid all that crap and overhead for as long as possible. Keep your day job, but treat ...


4

Sorry but your 'Entrepreneurial Spirit' seems more like 'I would like lots of money'. If the latter is the case - just keep buying lottery tickets. If the former is the case do what another poster has suggested - do your job, but leave it at work. Spend the rest of the time developing applications you want to work on (you mentioned iPhone and Android apps - ...


4

AdSense still makes money. It's true plugins like AdBlock are used by quite a lot of people and you may feel as though that AdSense is pointless, but I'm currently making around $300 a month on a site that hasn't been updated in about 7 months that gets tonnes of type in traffic from Google. You can make money from AdSense even if you don't get clicks, ...


4

You can't. Google's keyword tools are there to help webmasters decide what keywords to target, not the other way around. You can't force people to all of a sudden start searching for a specific keyword. If people currently aren't searching for a keyword or phrase it could be for several reasons. One reason could be that it's something so innovative that it ...


3

I finally got through to a junior saleperson at Google... the kind of guy who kept answering my questions with "well, the Account Executive could tell you this" because he was obviously just a screener. He told me that a ballpark would be $0.10 per 1000 impressions, with a monthly minimum of $5000, but it's pretty obvious that they negotiate heavily so ...


3

There's a reason why, in fact, it's not wrong for Google: You can use trademarks in your own writing for various things. The liability is on you as to whether it's acceptable in trademark law. Google is in the position of taking your copy and putting on their property, but then they're potentially liable. Surely they cannot address all the international ...


3

To make it short - if you are making money on your product which utilizes google maps you have to get license. We had similar problem and decided not to mess with google. Instead we found CloudMade. You can check how it looks in our application http://www.askyourtargetmarket.com/surveys/16458/statistic/charts?share=dd435f852630d682275018ecd5b84dbc Switch ...


3

I'd recommend picking up a copy of Avinash Kaushik's "Web Analytics 2.0". It's a great read and will definitely generate some ideas on how to convert a pile of data into actionable insights. It's a bit of a "heavier" read than many marketing books (including mine) but well worth the effort.


3

I would use the domain name you want the most. If you find out you have been penalised by Google, you can always request reconsideration from Google (assuming you are no longer doing the thing you got penalised). Request for reconsideration can be found here https://www.google.com/webmasters/tools/reconsideration?pli=1


2

Google actually has a reseller program that you might be interested in: http://www.google.com/apps/intl/en/business/resellers/index.html I don't know if you can officially "resell" the standard edition since it's free, but I bet you can get answers to all your questions on that website even if you don't sign up for that program.


2

This varies wildly depending on your market. From pence (cents?) to tens (hundreds?) of dollars per click. $2/click is in the right ballpark for a many of software products I have looked at. You are on the right lines in that you have to compare your cost of customer acquisition to the lifetime value of that customer in order to work out an appropriate ...


2

We had the same problem. Based on the feedback we got during the beta test of our software we decided to use a different name for the final release. With the product name change we changed also the domain we use for the product. We wanted to merge the accounts for both domains, but later changed our mind due to the annoying waiting period. At the moment we ...


2

To the best of my knowledge, no problem. I know of several small companies which use Google Apps Standard for all their email & calendar needs. After a quick glance through their terms of service I didn't find any limitations on the type of organization to use Google Apps. If you want to know for sure, you could email Google and ask.


2

There is no clear-cut distinction between "links" and "backlinks"; the two words are often used interchangeably. To me, "backlink" is a more SEO specific term, and probably implies links from other sites to my site which carry rank (i.e. are not nofollow'ed). I was once told that Google searches with the "link:" syntax were not meant to be comprehensive. ...



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