Hot answers tagged forecast
3
Modeling churn won't stop you losing customers, but it will give you more accurate information about what's happening, and it will help pinpoint when conditions improve or worsen. It will also give you a basis for doing experiments which try to improve your churn rate.
Here's a tiered approach to modeling churn.
0: For initial planning, assume 50%.
1: Look ...
2
You cannot avoid losing customers. There is a natural churn in every industry. However, churn prediction modeling can reliably indicate which individual customers are most likely to churn BEFORE they do – and thus take some action to try prevent it from happening.
While most churn prediction approaches rely on static data and metrics, a more successful ...
Only top voted, non community-wiki answers of a minimum length are eligible
