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To directly answer your questions: Would someone not buy a product because they have to extract the zip file to a directory and run it directly from there? If you are not offering a trial, most people would have bought the product before they install it. So, I don't think it's a factor of if they would purchase it or not. How important is the ...

Disclaimer: I'm not a lawyer. If you're even thinking about doing this, you should go see one. A good one. Nobody here can answer your question. You're basically asking how close you can go to the flame without being burned. Given that the Internet is a global medium, a comprehensive answer would have consider the different intellectual property laws and ...

I don't get why you can't just create a self-extracting archive? That way they still get the "installation" so-to-speak without having to do any extracting themselves. I use WinRAR for these kinds of things. It has a built in SFX feature and it lets you customize what users see on the self-extractor. WinRAR is $29 to purchase but if you would like a free ...

Additionally to Scott Duffy's suggestion - Google Analytics Goal for the free downlaod, you can give it a unique id. Put the Id at the download link to track it with Analytics. And, somehow, add this unique Id into your desktop software in order to be send with the registration for full and payed upgrade. So, you get a connection between download and ...

I have a business partner that opened my eyes, he said that he didn't want to appeal to the "always free" crowd. I thought about that for a sec, I'm an always free guy and I rarely pay for software so I, as a free guy, will search out a free version of what I am looking for with no intentions on making any kind of a purchase. So, as soon as he said that he ...

I think you can offer both. The Free, limited version may suit the needs of some users permanently. That can provide a good user base and good press if the program works well. And they may eventually buy, perhaps because their needs increase. And some people just need a longer while to make the decision. If they like it and will eventually need more ...