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5

The best way of saying thanks, is to say it. Over the years I have had my free share of Mugs, mousepads, usb drives, and even t-shirts. To me its all cheesy. Handwritten note is great, but nothing more valuable than picking up the phone, giving them a call, telling them you value their business and are always eager to hear how you could improve. ...


3

Obviously, admit your mistake, apologize, and include the steps they need to take. I'd recommend including enough information that they understand why it happened, in addition to what steps you are taking to ensure it doesn't happen again. For your situation, that would say that critical data was accidentally deleted and that you are putting in place a DR ...


3

When problems arise, many companies practice "full disclosure" rather than attempt to cover it up. A good example would be how PHPfogs epic hack was handled. Others try to hide problems - and fail big time. Airbnb's fiasco is a good example. Both are still in business.


3

Increasing the price marginally (anything < 15-20%) shouldn't be a major hassle unless they are already having thoughts and considering a switch. If they are really thinking about switching, keeping your present rates won't help much anyway. The trickier part is where you need to tell them about dropping certain elements from support. Humans as a ...


3

Assuming you aren't under a contract specifically outlining a certain price for a certain period of time, simply adjust your invoice accordingly and send a professional letter notifying them of your new services and procedures. You might also send this letter to your contact at the company. As for the billing, if this is as large a company as you say ...


2

I read somewhere that the average CTR for iAds is between 0.5% - 1% (depending on your market) with an average EPC of $0.20 being banded about. So basing it on a best case scenario for you would be: Revenue per day 2000 * 1% * 0.2 = $4 Revenue per month 2000 * 1% * 0.2 * 30 = $120 Only way to tell is to try it and give it time. If you hit a freakish ...


2

Well, what would you prefer Jason? A $5 chatzcha A call to say Thank You Information that makes their life easier...find out about them, create a little relationship with them, and occasionally send them things that have meaning to them. You sending me a t-shirt as thanks?... wow... seems utterly cold. Find out the hobbies of my kids and spouses.. maybe I ...


2

In my experience, a handwritten thank you note and t-shirt works wonders. Use CustomInk and get American Apparal tshirts (people love because they are comfortable) Use Overnight Prints to get some blank thank you cards made for your company It's going to cost you about $15 after you factor in shipping, but it's well worth it for the customer loyalty it ...


2

We actually did that once with a very high profile user. Be honest about what happened but there's no need to dwell too much on the details unless they specifically ask for more. That person continued to use our software despite the mistake. If they like your software, they'll continue to use it. If they don't, well you haven't lost much. State laws legally ...


1

could it be the a "password generation" application is used for seconds, occasionally only to generate something and then quit? it's a utility, not an application you spend a lot of time in, such as games or content apps. I guess this could explain the reason for the disappointing ad results reported in the link.


1

From a consumer's point of view I wouldn't really want to tie myself to a subscription because I want to be in control of what is sent to me. Maybe if the discount was >=20% it might sway me. Therefore I wouldn't fight this one - let these guys continue to buy on an ad-hoc basis. Use email/social marketing to keep reminding them to come back for more. ...


1

What you want to do is to create a great relationship with your supporters (who are not even customers yet), and that's one of the pillars of a referralble company. If you have $17.13 to spare on Amazon, you should get a copy of "The Referral Engine" by John Jantsch. He describes a lot of great examples of how companies say thank you to their customers - ...


1

We send t-shirts with our product logo (they are high quality and doesn't look like promotional stuff). There is no website name, or company name or any other that kind of crap, also product's category is kind of cool and niche, this might not work as expected if you are selling Outlook 2010 :) or a twitter client. People also love exclusivity, so if you ...



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