Hot answers tagged conversion
11
We have been code signing all of our executables for years. Windows warnings on non-signed executables grow more dire with each new release. Windows 7 warns you every time you start an installed program (that isn't signed)!
Comodo lets resellers handle their code signing certificates and you can find great bargins out there. We paid under $200 for a 3 year ...
7
Schools can take a very long time to make a purchase decision. Especially if it is for a major amount of money. You need someone to manage the sales process for that client- keep track of where they are in the purchase decision, answering questions, and proding them along the path to buy your software. (Assuming your software sells for enough money to make ...
7
Yes.
Last year our company deployed a live customer support program in a variety of ways on our own sites. We spent about 6 month learning who interacted, how they interacted, when the chose to chat with one of our live customer support specialist.
(Quick context: Our consulting firm has a production company. The production company builds and manages ...
6
1) If you really think about it, the answer to your question is there, you just need to get it. You have a pretty good flow of interested prospects who end up not buying the product. So get to them. Their answers can have a major impact on your business in successfully converting subsequent prospects so it's worth the effort. How?
Send them an online ...
6
There are two ways to building up an healthy sales pipeline:
1) increase the conversion rate from website visitors to prospects who fill the form.
2) increase conversion rate from prospects that fill the form, to people who actually buy
To achieve #1, you need to reduce your website friction as much as you can. Simplify the form, ask for less data, accept ...
6
Are you saying this is a desktop application? You provided a "freemium" download which had few or no limitations?
If that is the case the first thing to recognize is that the thousands of users who already have the product are basically lost customers. Your chances of converting them to paying customers are very slight right now. Stop worrying about them ...
5
New applications use the "invite based" sign ups model for a number of different reasons. Creating marketing buzz is just one of these reasons. You need to understand why firms do this before you can decide whether or not it is a good idea for your firm. These reasons include:
Limited web resources. Letting an unlimited number of people sign up for a web ...
5
I think it depends entirely on the complexity of the software (& the target market)
If it is say a DVD burning software I just want a good looking site, a download/buy button, a quick list of key features (and links to more detailed info)...
However if it is a professional Database tool... I likely want to spend a good 20-30 minutes reviewing all the ...
4
You said the magic word: new
Give it time, work on marketing via social networks, ads, SEO and constantly improve the looks (aesthetics) and functionality of your web application.
Don't get discouraged now. Keep running it. for two years even if you have to. if your offering is good - "it will come".
Simply keep moving your app onward and upward and never ...
4
The number of signups you end up with are a function of the total traffic on your site and the conversion rate. Each of those requires separate sets of strategies; building traffic and securing conversions.
Unless you are either using PPC (pay per click) advertising to drive traffic or have access to a large audience, building significant traffic takes ...
4
Ouch. Some of those questions should have probably been answered with a test group of power users while in beta. The only way now you are going to get the answers is to ask those that have already downloaded the app or create a group of users. At the same time you can ask pricing questions.
Adwords marketing is a separate issue altogether and the $ amount ...
4
You need to put yourself in the customers shoes, if you are a visitor, what benefit do you get by signing up?
If there is no benefit, then asking for any information is asking for too much.
Perhaps you should focus on finding some incentive to offer people who sign up. Could you perhaps offer discount coupons to some restaurants? Of perhaps a chance to be ...
4
It's different for every product/service, so I'd suggest testing for your own site.
For a relevant but not completely related example, we tested 2 versions of a homepage: a call to action that drove our users directly (1) to our trial sign up form or (2) to a plans and pricing page. While (1) drove over 2x the number of trial conversions, both (1) and ...
4
Your question will never have a concrete answer due to the fact that there is too many factors. to list a few:
Does the software offers a trial period (user is asked to purchase a
license or the product in order to use the software)?
The software works after the user un-install and re-install the software
?
The software provide something that no other free ...
4
You can really never compare your conversion rates to other peoples. Obviously the conversion rate is an indicator of the success of your website or software, but there are too many variables to make it anything other than a baseline to measure improvement against.
As an example, let's say you have a awesome website for selling t-shirts. 50% of people ...
4
It's never too early to measure. Measurement is pretty much a universal good as far as I'm concerned. Especially since starting early gives you the chance to get good at measurement before being good at measurement is really important (if you see what I mean).
What you need to be concerned about is how you make decisions based on the measurement.
It might ...
3
FX, you are not in a bad position with the number of users. What you need to do is remove the features from your fremium. Strip down your fremium product to its bare essentials. Next give your current fremium users a discounted "loyalty" plan if they become subscribers.
For example, say your lowest price point is 15 per month. Consider giving the legacy ...
3
Dave McClure of 500 Startups has written his piece Startup Metics for Pirates (presentation here) which is basically a breakdown of the factors that impact converting potential website visitors into paying and staying customers. Ryan Carsson of Carsonified and and the Future of web apps conference has a good breakdown (in Google Docs) here. Startup CFO is ...
3
Three things that immediately spring to mind are:
You're asking for a lot of information. Do you really need all of that information to register? Can you gather it incrementally post-registration?
You're not giving any cues to the user how far along they are in the process.
Banner ads that take people away from your site are not something I'd be showing ...
3
I would consider any study paid for by the company that benefits from a positive rating to be flawed.
Look at this from your customer's point of view. Have your customers heard of Verisign or Truste? If your customers have heard of them, what do they know about them? How much trust do they put in Verisign or Truste?
In my opinoin, the vast majority of ...
3
I just closed something with a school that took over 9 months. I definitely agree with the prior posters.
If you're dealing with the medical realm, have you considered opening up your product to those who are studying, rather than those who are established in the profession? Allowing low-cost trials to people studying can help build future adoption. In a ...
3
We introduced Live Chat into our sales flow a couple of months ago, and while I won't say radical change in our business model, its certainly a major part of any future plans.
Couple of things to think about, if you already use a chat system based around jabber or similar then you may find some of the chat systems support jabber clients for operators ...
3
From a direct marketing POV--
It's too early to come to conclusions. It could only be variance that you are seeing with your results. Marketing professionals also time their ads according to season. Some products do not do as well during the holiday season. Or it can be the other way around. Still, it's all variance.
Do an AB test. Run a second ad and see ...
3
Optimizely (cheap), Visual Website Optimizer (free trial), and Google Website Optimizer (free) will all let you do A/B testing if you want to see how different versions of a particular page element (or even totally different page layouts) affect conversion.
Outside of A/B testing, digging into your analytics can provide many insights as to why people are ...
3
It's never too early to start split-testing, but lower traffic could mean it will take longer to see results. It all depends on how large the difference is between the two versions.
Use a Chi-Square calculator (like this one from usereffect) to compare the results from the A/B testing of your landing page(s) and see which ones convert better. It might take ...
2
I would take the Verisign case studies with a grain of salt. The case studies usually don't mention any other mitigating factors or metrics on those sales conversions.
I would give more weight into the TRUSTe slide deck. Goes into great detail on A/B testing and conversion rates.
Verisign Case Studies
...
2
You can't automatically re-use A/B test results from one company for another... Facebook can show a sign-up form without a site tour because everyone knows what Facebook is. A small company just starting out is probably not so lucky.
If you can get results from a company very similar to yours, in a very similar market, then maybe you can reuse their A/B ...
2
Freemium works - and works VERY well.
All you have to do is look at the say AVG, Avira & Teamviewer - they are making hundreds of millions in revenues (and very profitable) .. and I know for a fact as I am in the industry.
AVG & Avira do well in freemium - EVEN considering they have a cost (minute cost) per free user in bandwidth (virus ...
2
Of the 30K users signed up for free, do you have any data on how and how much they are using the application? What is the duration of the usage? They may not be getting past a "try it for a month free" version.
Not knowing anything about your product it is difficult to help determine what features could be included in a free version. Some freemium apps ...
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