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In addition to coupon codes (you don't need full blown serial numbers unless you're scanning them (then you need barcodes)), you should also consider setting an expiration date, and even a possible start date. A very interesting emerging new trend is QR codes, but I haven't tried these yet.

Serial numbers are effective situationally. If your coupon is worth dying for, it isnt too hard for me to scan the coupon and change the last digit in the serial number. A couple of ways that I can think of which you can do it : Coupon website Most coupon websites will run this campaign for you when your category of business is up in their schedule. I ...

Give each coupon a unique identifier (a serial number in effect) and then track when a coupon is used recording the used identifier to prevent it being used multiple times. Another option is to plan the promo in such a way that you have to do nothing and actually use people photocopying them as free marketing - it might not work in your scenario but it is ...