Hot answers tagged adwords
9
Consider:
Use $1 CPM as a benchmark for a banner ad rate on your site. (Obviously lots of variables, industry you're in, whether you do Google AdSense or display banner ads, etc.) So for an ad you display, every 1,000 times that ad is displayed on a page, you get $1.
So to make $1,000, you need to have 1,000,000 ad views.
Let's say each page has two ads. ...
8
I agree with Tilen. Using SEM (search engine marketing) may not be what you want to do. You'd be MUCH better off spending the money you might spend a month on AdWords farming out some blog posts on your subject: i.e. SEO (search engine optimization).
Take a look at Search Engine Optimization (SEO): An Hour a Day. It will help you hone your target market and ...
7
This probably won't be what you want to hear, but i'll say it anyway.
All you will do if you start advertising your site on adwords the way it is now is burn through money and not get much response.
First you have to figure your conversion process, that takes first time visitors to become customers. Either offer them something for free, like an ...
6
SEO is just one form of marketing. Saying you will only maket your software in one way will limit your sales. Imagine a grocery store that says it will only sell items to people who drive up to the store in SUVs. Does that make any sense? Will that grocery store make less money than a similar store that sells to everyone?
If you study how people use search ...
6
We have a generally untechnical audience, so we use all of the following:
print ads in relevant publications
PR to get FREE articles written about our interesting product
conference presentation and tradeshows
direct mail
encouraging word of mouth
then the obvious online stuff: blogs, social media, SEO, etc
It is not going to be ONE way that you are ...
6
You cannot currently limit ads to a certain OS platform.
It is a worthy new feature request to Google adwords team. They recently added phone based support. It'd be interesting to hear their level of interest or feedback concerning such your request.
5
Depending on how far along your product is developed, basic landing pages with the purpose of gathering interest may prove to be a pretty fruitless, even unwise endeavor. Consumers are always motivated by what’s in it for them – so unless you have a pretty persuasive landing page (with good graphics and solid marketing/descriptions on what you offer), you’re ...
4
Building for Yourself or Other People
You can find success building for yourself or for other people, but the key is to have unfettered access to at least one person in the demographic you're looking to sell to. Niches where you know someone on the inside (what I call a "warm niche") will be dramatically easier to succeed in than something you pick out of a ...
4
There's no reason not to try an AdWords campaign if you can find an almost-free coupon. (Google expects you to buy about $10 worth of advertising to open an account to use the coupon).
I assume you know the basics of AdWords. (If not the Dummies guide isn't bad).
Here are some things I've learned:
Set a max budget per day and a termination date for the ...
3
Given that basic SEO is all about making your web site easy to use, e.g.
Good page titles
Pages that can be book marked and linked to
No contents hidden side of flush
Using the words your target choose to use themselves
Landing pages that match what a person is interested in
Useful content
Etc
I think basic SEO must be a part of all web site design, ...
3
Set up a single web page that describes the product you would build. Briefly! Something you could read and know if you're interested in 30 seconds.
Then put a form there where people can sign up to be notified when the beta is available. And maybe a field for notes/questions.
Then put out AdWords and put out the word on your social network to get people to ...
3
We are investors in Trada (http://www.trada.com) and this is exactly what they do. They use a unique crowdsourced approach where they have numerous "optimizers" helping with every campaign. You only pay on a performance basis, so rather than paying some sort of agency fee to a black box, you get a bunch of help from a variety of experts.
3
Thanks Keith, although I hope more people answer too. :-)
You must use "show equally" for this to work, but only if you want to use my simplified formula. If you want to show unequally that's fine, but then you need to compute chi^2 using the (still pretty simple!) formula in the endnote rather than the D^2 result.
You must start the experiment from ...
3
It is difficult to give you specific advice without knowing more about your product and your competition. Is it uniquely named? Do people search for the terms surrounding the functionality of your product? Are they searching for answers to specific questions that your software addresses? etc
As Keith says, SEO is compliment to other forms of marketing. ...
3
There's a reason why, in fact, it's not wrong for Google:
You can use trademarks in your own writing for various things. The liability is on you as to whether it's acceptable in trademark law.
Google is in the position of taking your copy and putting on their property, but then they're potentially liable. Surely they cannot address all the international ...
3
I have to agree with Tim in the previous comment. You are much more likely to succeed and be passionate about a startup if you start by doing something you are interested in. Don't think about where a market is, start with a problem you have and its very likely that many people out there have the same problem.
Check out this article by Paul Graham : Making ...
3
There are lots of possible reasons for your problem. For instance:
Your ad copy is poorly written
Your ad copy does not match your keywords
You bid is so low your ad shows up in positions 5 or lower
Your landing pages don't match your ad copy or keywords
Your landing pages are poorly written
There is no compelling reason to buy
You order process gets in ...
3
Administrating the buy of Google Adwords is effectively Media Buy. This is essentially what ad networks do, and they usually take about a 15% cut on the budget total media plan. Of course, varies a lot depending on the budget size, relationship with clients and what not.
The problem with getting payed only in success is that success in an ad campaign is ...
3
These are my understandings of the content of your question:
Search Engine Marketing (SEM) aims to
improve the visibility of a website
in Search Engine Result Pages
(SERPs).
The purpose of SEM , as
with any marketing, is to build an
audience, develop leads and convert
them to users/customers.
SEM is not your marketing strategy -- it is a component of ...
3
I think you start investing in AdWords in the following scenarios when;
Your business is new and you want awareness in the market about your website, products or services
You want quick traffic from dedicated audiences
Your product/website pages don't appear in SERPs on targeted and relevant keywords using natural SEO methods
You have launched a new ...
3
As far as ads:
Use Google Insights for Search to see if a lot of people search for keywords relevant to what you're offering (eg. "scrabble cheat", etc.). If so, pick a few popular keyword combos that you think people trying to find your site would search for.
Run those keywords through the Google Adwords Keyword Tool to gauge how difficult it will be to ...
3
I'd say that a CTR of 1-2% is pretty good. But you're right that on its own, it's not enough to rely on when researching a market. All a click-through means is that your ad was interesting, and what you want to measure is how interesting your idea as explained on the landing page is.
One thing I've heard recommended is to put a form on the front page ...
2
This varies wildly depending on your market. From pence (cents?) to tens (hundreds?) of dollars per click.
$2/click is in the right ballpark for a many of software products I have looked at.
You are on the right lines in that you have to compare your cost of customer acquisition to the lifetime value of that customer in order to work out an appropriate ...
2
my suggestion is to just go ahead and build something great, something that you like, and even better something that you could use yourself.
Instead of using tools or Google... ask some real business owners around you... ask what part of their business is more painful to them to deal with and then just look at possible ways you could help by writing ...
2
I think it's better to warn you: it's really hard to make any money with advertising online. Most likely, your earnings will be precisely $0.00 for a long time.
Thousands of page views for a generic site will translate into about $0.50 of income. Really. And to get those 1000 page views will take work.
2
I am no expert with Adwords, but I would venture that there are several better ways to advertise for bootstrap startups than Adwords.
The best way to test is to search for a free coupon from Adwords. They are usually around $100 and you should be able to find the code via a Twitter search.
You will probably go through the $$ rather quickly, but hopefully ...
2
SEO is important because when properly done it tends to have some of the highest conversion rates when compared to other forms of marketing you will try.
The reason for that is if the person's search intent matches what you offer, its a good match. Same with AdWords.
You should also not forget to leverage any part of social aspect that your business ...
2
There's numerous PPC Management agencies, which typically charge 10-15% of ad spend, usually with a minimum of $2500+ per month. Some may also charge a setup fee to get started.
I wouldn't outsource this task to India, that's for sure. You want someone who will provide weekly reports, get on the phone with you, make suggestions on landing page optimization, ...
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