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5
votes
2answers
161 views

Comparison of sites that force email activation vs. ones that accept any email

I'm looking for a comparison of SaaS websites that force email activation versus ones that do not. Similar to how some websites review a checkout process across multiple domains.
3
votes
3answers
267 views

What is good conversion from trial to paid for SaaS?

I wonder what is a good conversion ratio from trial to paid for B2B SaaS which costs $10/month. Our service is about cloud management. We have conversion of 20% (20% of people end up paying at the ...
2
votes
6answers
346 views

Should I provide a trial version or a money-back guarantee?

I am about to launch a small time management/GTD desktop utility for Windows in $10 - $15 price range. Now I have a dilemma. Should I provide a trial version or a money back guarantee? Here is my ...
1
vote
2answers
149 views

Desktop Software Startup: Offering Free Version and 30 day Trial overkill?

Basically, I am doing pay per feature for my desktop software. I offer a base version which is free, but has limited functionality. I also offer 15 day trial on specific features users wants to test ...
0
votes
1answer
89 views

Full Version Trials or Limited Versions or Both?

Here's a dillema I am having for a desktop java application. Do you offer a full version with a 30 day trial? My concern is that people setting back their time inside virtualizations or somehow ...
7
votes
4answers
438 views

Free Trials - Open registration Vs. Credit Card required

Does anyone have personal experience, good articles, or case studies that document the pros and cons of offering a free trial with no obligation (i.e. you don't collect credit card information at ...
2
votes
3answers
262 views

Free trial in a tiered SaaS application

Suppose I have a SaaS application which has several subsctiption plans (think "Basic" for 2 users and this much of storage space, "Starter" for 5 users... you know the drill) What will be the the ...
2
votes
3answers
95 views

Adding LITE version to current product

I have a web-based service that requires a paid subscription. In fact I have the following subscription levels: 3-day trial 1 month 1 year In my personal opinion, the main value of the service ...
2
votes
4answers
430 views

Require Credit Card for Trial Sign-up

We are rethinking our 30-day trial for our B2B (small business) CMS. It is a very niche service and we have about 600 active paying subscribers at this point. In the past, I have always subscribed to ...
9
votes
3answers
554 views

Should I be concerned with a 0.2% conversion rate?

I have a new bootstrapped web service that targets consumers. It has a free trial offer. The visit to trial conversion is respectable, ranging from 10% to 15% on 300 samples. However, my conversion ...
3
votes
1answer
272 views

Start up employment - Trial period with ambugious compensation, how to evaluate?

A company (pre-funding) wants to do a 3 month trial period with me. I received an offer for X shares of stock. How do I determine if I am properly compensated for my efforts? The value I would ...
4
votes
2answers
193 views

Are there any drawbacks to releasing a free beta for a paid product?

I am building an application in my spare time, and I want to get my plan right from the start. I think Freemium would not work for me given several constraints I have. The approach I want to use is ...
2
votes
4answers
278 views

Which software trial strategy is best?

Days based (7/14/30 days trial) or usage based (15/30 logins/transactions etc. trial). Has somebody compiled any empirical data to see which strategy is better? Appreciate your thoughts on this.
0
votes
1answer
118 views

One-day-access trial pricing plan

I have a Japanese learning community website... Currently there are three main plans... Free: Access some of the content (some 20 lessons, a few cheat sheets, etc.), for free, forever. This is ...
4
votes
4answers
95 views

Correlating trialware expiration with date of purchase

It makes intuitive sense that customers who complete the trial* version of your software are more likely to purchase it, but it cannot be so easily deduced that the converse is true, i.e. that ...
3
votes
2answers
213 views

How many paid users during, near and after the trial period

I just started selling my software and I wanted to know what is your average percentage of paid subscribers for each week during/after a 30 day trial period. Example: For 100 users who have paid for ...
3
votes
6answers
492 views

How do you overcome the “free trial” objection?

A lot of products and services come with free trials and money-back guarntees, which sets the bar pretty low for those who don't/can't provide either. Obviously, the trick is to establish value and ...
6
votes
4answers
172 views

Best way to tell users to upgrade from lite version to full version in a desktop app

We have a lite version of our desktop software and many features have been removed in this version. What's the best way to tell people we have those features but they can't access because it's the ...
3
votes
2answers
209 views

Is asking for donations from users a viable option for a startup?

I know, Evan Williams asked for donations from users while he was running Blogger.com in its early days but that was then. Is a donation button for a web app in beta tactless, in these times? what if ...
1
vote
3answers
122 views

Free Trial for January Only

We just launched our site 6-8 weeks ago. We use the freemium model to offer two services: gigs & jobs. One service is free with a premium upgrade available while the other service is always a ...
14
votes
12answers
2k views

Is there evidence of better results with a free version vs. free trial?

Some companies opt for a free version in hopes of converting to paid. Others offer a free trial. I can see merit in both, but I'm curious what your thoughts are around which is preferred and why. Any ...
2
votes
3answers
121 views

Is “Shareware” a bad word?

Should we market our "Try Before You Buy" software as Shareware or not? I've heard that it may have a bad connotation and you're better off calling it something else. Should I try to avoid using the ...
6
votes
5answers
507 views

How to do a trial offer?

We'd like to offer 30 day trial for a subscription service. Has anyone experimented with that? We will probably do a bunch of testing with it but I'd really like to hear your experiences on: 1) ...