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Targeting Admob ads on Android
I have an Android app with Admob banner ads. Currently the banners show ads for things that aren't very relevant to my audience. I've seen other mobile apps serving the same niche where the Google ...
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Options for targeting advertising on iOS devices
I'd like to put targeted ads in my free iOS application. My app serves a relatively niche group (say hobby fisherman). What's the best ad network to use?
I've used Admob and Apple's iAds in other ...
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How to narrow a specific target market from a larger overall market? (B2B SaaS)
We're in the final stages of building an online quoting system that automates quoting and lead generation for B2B companies, via their own website. The overall market for our software is large - ...
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Deciding how broad or narrow a market to aim for
When you're not sure which market is worth aiming for, how do you figure out whether to go for a broad market (with lots of competition) or a narrow one (with no competition but good chance to slip by ...
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How to find leads for a bootstrapped SaaS business?
Although Internet is huge and there are millions of users - this fact doesn't mean all of them would suddenly find your site and begin to purchase your product or service. It's an overcrowded ...
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Target market: niche vs broad appeal
My startup idea targets a rather specific target market:
Small/medium businesses in the UK* that are recruiting directly (i.e. without the use of a recruitment agency) that wish to simplify the ...
