a colleagues and I are trying to find the most appropriate name for our startup, is about software consulting for small companies. We already have established a small company that we deal with web ...
I want to launch different web services which have different co founders under one company, And still keep them separated from each other? for example should one of the apps not do so well I don't ...
I came with an idea, it is mainly a small internet company that will help and guide people with no or little experience with computers and internet. Something like e-learning. My main problem is not ...
I want to have my brand strategy in place when I finally launch my startup. I'm not sure what the best strategy is for a multiple product brand. I see some brands like 37signals have a different ...
I have a friend who makes very good banana bread. She tried to sell it on the street and got sold out of a huge batch within a very short time. She wants to stay local within her city, but isn't ...
What are the benefits/disadvantages/difficulties of umbrella branding, i.e., "overarching brand used across multiple related products" (wiki) vs individual branding. We are looking for a ...