Tagged Questions
0
votes
2answers
72 views
Appropriate equity for marketing / development work?
Looking for a little guidance on an equity offer for a project I'm involved in.
I was approached six months ago by a founder-developer who has written software to accomplish an idea originated by a ...
0
votes
0answers
25 views
How to promote Education Management software in India [closed]
I have designed and developed Education Management software. How can I promote a Education Management software product?
2
votes
2answers
80 views
Commercial product name similar to open source product name
I have a commercial software product that will be launching soon.
It has a very similar name to a piece of open source software in a non-English speaking country. The only difference is a space.
...
6
votes
2answers
147 views
How should I approach the media and influencers about my small business software?
I recently spoke to the Director of Sales of a new, successful CRM software. He said a key part of their marketing is PR and getting the media to talk about them.
We're building a software for small ...
1
vote
2answers
109 views
Where to get software review?
I'm trying to push my friend's software to Wikipedia, to do this I need real software reviews, but that seems impossible to get it, I've written emails (with our software free licenses for them, we ...
2
votes
2answers
142 views
Dealing with Free and Lite Version of Competitors
We are new to the software field and have been launched ~4 months = 8 sales so far.The conversion rate is 0.5 %.Product is priced around $25-$30
We are in a market with lot of competition,in fact the ...
1
vote
4answers
190 views
Where should I promote this product?
I built a tool for myself and some relatives. It's a windows keyboard tool that allows someone to instantly type accent marks, other diacritics and often used special characters. No key combinations ...
0
votes
1answer
99 views
How bad is not to have e-mail campaigns?
I'm working to "relaunch" my diagramming/modeling software product in november and wondering about having or not a user-approved e-mail campaign (with whatever these types of campaigns should have for ...
0
votes
2answers
88 views
An 'any software you want' approach to marketing?
I want to start a software business. It's probably been said a million times before on this forum, and software start-up's being in such abundance is one of the reasons for this question.
I don't ...
0
votes
3answers
135 views
How to improve the conversion rate of a software?
We have introduced a new software.It has been only 25 days since the launch,we have got only a single sale.I'm just concerned about the conversion rate.What can i do to improve the conversion rate?
1
vote
3answers
133 views
How to find business ideas and marketers? [duplicate]
Possible Duplicate:
What's the best way to find/evaluate a Marketing co-founder?
I work full time as an asp.net developer. I have more than 5 years of professional experience in writing ...
1
vote
3answers
186 views
20% equity for introduction to a major client
I have built a product in the past 4 years for traders that is being used by a few accounts. I haven't done any marketing at all so far, the few clients using it are a few beta testers that have given ...
6
votes
4answers
222 views
How to deal with users expecting a free edition of a software product (when not available)?
I'm working to launch my product in the near future and some guys are asking if there will be a "free" version.
I've read some opinions that discourage the freemium model because canibalizes sales ...
5
votes
3answers
279 views
How to market a software during minimum viable product stage?
I'm about to launch my product. I'm currently preparing the website, documentation, e-commerce integration and so on.
It lacks features that will be added in the next few months that will allow it ...
3
votes
1answer
200 views
Small consultancy - first .NET software product out. Advice on release, marketing and selling?
About a year ago I set up a Ltd company to provide IT/Software consultancy to various firms in and around London, UK. This has been going very well and I just completed my first full years accounts ...
3
votes
8answers
538 views
Desktop Software Startup: 11 Downloads, 2 pre-sale questions, no purchases
I am really stressed out. I launched about a week ago. So far there were 11 downloads of the free version. I had 2 pre-sale questions about the product. There have been no sales.
I advertise that ...
0
votes
2answers
234 views
.Net Development team — what's the best way to start a company and get outsourcing work?
We are a .net development team in India, and we are looking for outsourcing work. But how to get such work, and how to represent in the market of software development? How should we approach clients ...
2
votes
2answers
397 views
How to do effective marketing of a software design and development company to win more clients/projects?
We are a small software design and development company with expertise in the areas on facebook apps, iphone, android apps development. Most of our clients/projects have come from sites like Elance, ...
0
votes
2answers
279 views
What are the advantages and disadvantages to entrust to a third party an application development?
I am quite experienced in the field of Web Projects and I have a capital (500.000 $). "I am planning"\"I would like" to create a "great" Web site and I noticed that I have two choices:
assign the ...
0
votes
2answers
77 views
Would it be better to market software as “ProductX 1.0” or as “ProductX 2011”?
I know that many people avoid buying a "ProductX 1.0" product, thinking of it as buggy and wait for polished future versions.
Instead, what about calling it "ProductX 2011" (using the year instead of ...
0
votes
2answers
212 views
How to win customers' trust initially?
A challenge I'm facing in a brand new company is building contacts and gathering trusted customers. Specifically, how do I convince potential customers that we will provide the best quality of ...
3
votes
1answer
93 views
Getting started on a vertical market application
I have an idea for a vertical market application. Although I have the skills to create the application, and have some business experience, I really don't know generally how to proceed. There are a ...
7
votes
4answers
508 views
Should I email existing customers if they didn't 'opt-in' to receive email?
I have about 2000 users of my first product. When they bought (over the past 3 years), I didn't have any checkbox on my order page asking if they wanted to receive notifications or updates from my ...
2
votes
2answers
39 views
Marketing shareware and press release sites
I was wondering if using mass press release websites is useful when it comes to marketing software. It appears to me that many of these sites are nothing but mass aggregators of press releases and ...
2
votes
2answers
89 views
Beta Download as Achievement?
I just wondering, whether anyone agree if I say that software (beta/prototype version) download number as an achievement for a software product, especially in startup stage.
I know it is not a real ...
0
votes
1answer
188 views
Where can I find a list of software products that make significant revenue?
I am researching startup opportunities for software products (not web apps). I am especially interested to find software products that cost between 100$ and 1000$ and which make a significant revenue ...
3
votes
3answers
73 views
Best to market yourself based on technology, industry or system type?
In starting a small software consultancy and figuring out how to market and present ourselves to the world...
Does anyone have any experience as to whether it is best to market yourself based on:
...
4
votes
2answers
193 views
Are there any drawbacks to releasing a free beta for a paid product?
I am building an application in my spare time, and I want to get my plan right from the start. I think Freemium would not work for me given several constraints I have. The approach I want to use is ...
2
votes
1answer
156 views
Where do Independent Software Vendors (ISVs) hang out?
We are launching a new quoting software product targeted at ISVs, but don't know where to find them. I won't include the link as I don't want to seem spammy, but it's in my profile if you want to ...
2
votes
4answers
1k views
How to “market” my web software company?
I have been developing database-driven software since 1996. During the last year I decided to "sell" this software.
I've a lot of source code for a lot of ... customer needs. Starting from help desk ...
6
votes
5answers
490 views
Steps for a software startup?
I hope i will not get downvote,because my question is a very basic question,But still it can be made as wiki in this site and will be useful for other fellow members,
My dream is to start a software ...
1
vote
5answers
300 views
Creating software based on a book is copyright infringement?
I'm creating a software that's based on the teachings of a book. I want to name it after the book. Will there be a copyright infringement problem although they are in two different categories?
If ...
1
vote
2answers
196 views
Approach competitor before marketing new software program?
I set up a company and had a software developer create a new software program for the company. I thought that the idea for the software was novel, and before developing the software, I did some ...
2
votes
5answers
135 views
How to spread the word about software updates these days?
I am a MISV veteran but have to admit that I feel a little bit lost in the media space these days:
The editors of major computer related media seem to be fully occupied with ventilating Apple, ...
3
votes
4answers
347 views
How to market web based beauty salon management software in UK?
I'm looking for new ways to market our product, a web based software targeted primarily at spas, hair & beauty salons (and could be used by dentists or other small appointment-based businesses) in ...
3
votes
3answers
113 views
Online marketing software?
I know little (okay, nothing) in marketing... I have the checklist from Bob Walsh (of 47 hats) as to what steps to take next with respect to targeting my prospective clientele and building out a ...
3
votes
3answers
237 views
Are affiliation networks too expensive for startups?
Should we build our own network of affiliates instead of using software such as zferral?
If yes, what are the best value for money affiliation softwares?
If not, what are the best value for money ...
1
vote
3answers
328 views
How do I convince a client to use a computerised accounting system?
This is marketing question but don't know where to ask it.
My possible client is relying in traditional manual accounting system. I want to convince him to use acomputerised accounting system.
As an ...
5
votes
4answers
327 views
Pricing for iphone app?
We are developing an iphone app for business but we are finding it very hard to put a price to the app? Does anyone know a rule of thumb, have examples or have any tips on what we could charge. I know ...
2
votes
3answers
280 views
How do you know your product or service is market ready?
Is there a checklist or some stats that anyone has used that gives a comfort level to getting to a minimum valid product?
I'm a lone startup ISV and find that I need to take extra effort to mistake ...
6
votes
5answers
8k views
Who to contact to get projects for a start-up software company?
I have a startup software company, and I am trying to find projects for my company. Suppose I am marketing by sending personal emails to companies. My questions are:
In mid-size or big companies, ...
0
votes
3answers
165 views
What does it mean by productivity solutions? [closed]
I came across some company provide productivity solutions to customers , what does it actually means ??
example : www.redpriairie.com
5
votes
3answers
413 views
When should we start getting worried? (selling software)
Assume the following situation:
You are small
Developing a product for a niche market
Your product is better than others (I know it's not, but for the sake of argument let's say it's)
No marketing ...
2
votes
2answers
72 views
Topic suggestions for software developer's conference?
I help book topic sessions for the annual Software Industry Conference which will be held this year in Dallas, TX. The conference targets both beginner and experienced Micro ISVs, and internet ...
1
vote
1answer
109 views
How is the software libraries market?
Hello all
Does any one here know or working in the software libraries market?
Developing network stacks, helpers, convertors, components and such?
6
votes
4answers
172 views
Best way to tell users to upgrade from lite version to full version in a desktop app
We have a lite version of our desktop software and many features have been removed in this version.
What's the best way to tell people we have those features but they can't access because it's the ...
2
votes
3answers
256 views
How to interrupt my potential customers with marketing campaign?
I have a list of potential customers who I must 'interrupt' in order to get their attention. I have a website where they can join a mailing list, but for one reason or another my potential customers ...
6
votes
5answers
342 views
Can being too transparent about pricing, too early, actually hurt me?
I am creating a very high end B2B SaaS, subscription based, online product. The person doing my information architecture and I have very differing views on the subject of when pricing tiers should be ...
3
votes
5answers
194 views
Does it hurt to release often?
I'm a big believer of "release early, release often" but what's the limit?
Our software
Traditional - Desktop software
We are new but already got many clients
Updates requires about 15-30 mb.
...
15
votes
13answers
938 views
Lite Version or Trial?
Our product (desktop software, not SaaS) price is about $1000. Shall we cut features and release a free lite version or just a trial with all features for a limited time?
I see that lite version can ...
