The social-media tag has no wiki summary.
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The network effect: your best friend - your worst enemy
The network effect is the thing that makes certain products or services useless until everybody is on board. But once everybody is on board then said product or service becomes very useful.
Case in ...
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What's your favorite book or resource for social media marketing?
I learned quite a bit of relevant information in reading David Meerman Scott's excellent book, "The New Rules of Marketing and PR"
I'm looking for similar focused, tactical, and useful resources to ...
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363 views
Best practices for Twitter B2B lead Generation
One of our client companies has just launched an aggressive Twitter campaign on behalf of the product with a focus on securing B2B clients.
What best practices do you recommend for leveraging ...
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291 views
Approach to online marketing
What online marketing strategy do you use if you run site that sells services? Where do you start?