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368 views

The network effect: your best friend - your worst enemy

The network effect is the thing that makes certain products or services useless until everybody is on board. But once everybody is on board then said product or service becomes very useful. Case in ...
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6answers
189 views

What's your favorite book or resource for social media marketing?

I learned quite a bit of relevant information in reading David Meerman Scott's excellent book, "The New Rules of Marketing and PR" I'm looking for similar focused, tactical, and useful resources to ...
5
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3answers
366 views

Best practices for Twitter B2B lead Generation

One of our client companies has just launched an aggressive Twitter campaign on behalf of the product with a focus on securing B2B clients. What best practices do you recommend for leveraging ...
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3answers
291 views

Approach to online marketing

What online marketing strategy do you use if you run site that sells services? Where do you start?