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Increase traffic from other search engines

I took a look at my Google analytics report under Top Traffic Sources: (direct) ((none)) 29.16% google (organic) 25.59% yahoo (organic) 5.48% facebook.com (referral) ...
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Yahoo! Directory

Does anyone still use Yahoo! Directory? Why would anyone be willing to spend $299 just because the company that is soul-searching itself tells them to? I have nearly 9K links in Yahoo! and none came ...