Tagged Questions

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vote
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Where Does B2B Web Traffic for High Dollar Value Products/Services Typically Come From?

I am participating in the design of a web site for a B2B (enterprise software) vendor, whose offering has an initial buy-in in the low 5 digits and above. We have identified three types of ...
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B-to-B landing pages and conversions

Within the online marketing space, a standard rule I have heard about landing pages is to limit choice. Ideally you have one page, with your sales pitch and they can either take your desired action ...