We are a small software company with a process automation product. To do more sales, we would like to compare following options for next year: Hire a sales guy. Someone capable o …

My startup sells a fairly expensive (2500$~) desktop product, we are new in a well-established market and it's been 2 months that we are selling the product. We do have an evaluat …

Is it legally/ethically bad to run a split test on the price point of your product? Temporary coupons don't test the right things and introduce other variables into the experiment …

It seems like most startups on Twitter use one of two strategies: 1) Broadcast links & information about the company. 2) Broadcast links & information about the industry …

I am planning to launch a website, for which I would have to make face-to face sales to clients. Now, since I know my product the best, I feel that I am in the best position to con …

Most affiliate solutions are not designed to work with freemium or free trial business models. Have you seen an affiliate app that can: Make it simple to manage affiliate re …

What's the best practices to send a follow up email after the user's trial version expires? What questions to ask? Is a short survey good idea or an email which asks a generic fe …

For a desktop business application, what should the upgrade policy be? Should upgrades be free? 50% discount? What if they just bought the old version last month?

Short of begging, what is an effective way(s) to get feedback from a lost sale? I'm thinking survey, but is there a more practical way?

My software company is in Canada. We sell our software for download from our web-site. Most of our sales are made in the US, though we do about %25 of our business in Canada and E …

I'm a one-man software shop. I do all the software development, design, marketing, etc for my business. And I'm a big believer in being very open with my customers. I maintain a …

Question is in bold below, but some background first.. I've been "mulling over" a startup idea for a website geared towards medium-to-large law firms. Without going into too many …

Can anyone recommend CRM / lead management software? We have a bunch of customer leads, and managing them using a Google doc is getting unwieldy. We are looking for an inexpensive …

is Facebook Connect worth the efforts? any benefits in long term? are there any negative consequences like slow page loads and increased page download times etc? Update: Okay so …

Online sales tax seems overly complicated. From what I've read, it seems like most states collect sales tax if your company has a physical presence; however, location on both ends …