1
vote
1answer
44 views

Looking for suggestions and tactics to target news releases for a new web site

As we continue to build and refine the media strategy associated with the launch and post-launch media plan for our new web site this summer, I've used the questions and answers on the site on ...
5
votes
7answers
399 views

Are press releases a good idea for a bootstrapped company when launching a product?

I never hear much about this. Would it possibly get my business and product some press? Are they cost effective?