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6
votes
3answers
327 views

Is advanced SEO snake oil?

I keep reading about how search engines like google keep changing and optimizing their algorithms so I wonder how effective SEO is beyond the basics of having the right keywords, robots.txt, etc and ...
6
votes
2answers
148 views

How should I approach the media and influencers about my small business software?

I recently spoke to the Director of Sales of a new, successful CRM software. He said a key part of their marketing is PR and getting the media to talk about them. We're building a software for small ...
2
votes
3answers
121 views

Snail Mail Press Release

We just released a Press Release that was a flop. I've been trying to figure out what that is, especially compared to the Press Release I sent out 10 years ago for a physical product I invented; I got ...
2
votes
2answers
239 views

Anyone recommend a startup-friendly PR firm? [closed]

I'm looking for a a recommendation for a startup-friendly PR firm. Anyone have a firm they'd recommend? I see this question but there aren't any recent answers to the question. Anyone have any new ...
3
votes
1answer
212 views

Most effective ways to pitch startup publications? And whom to pitch?

I am curious if anyone has had luck pitching their startups to publications like TechCrunch or ReadWriteWeb. Also, what is an effective pitch structure/template/approach?
52
votes
11answers
3k views

I build good products, but can't get anyone to use them. What should I do?

I am a web developer. In the last year and half I've been working on several ideas, one after the other. I found that as much as I enjoy developing them, in the end I keep bumping my head against a ...
0
votes
1answer
101 views

How can I maximize PR for an event my product will be in

My product is going to be in a celeb grab bag / giveway at a well known yearly gathering. Besides the Potential PR that "could" come from celebs having my products. What are some guaranteed tatics I ...
5
votes
4answers
703 views

How much traffic can you expect to get from TechCrunch?

Has anyone ever had a start-up which was covered by TC? If so, how much traffic does it send your way? Have people seen a significant SEO boost from their links to their site? Is their coverage ...
3
votes
5answers
259 views

How to get attention to an early-stage product or site?

I have an early-stage site that I think is pretty good. I won't put the link here because I don't want to seem like spam. But the link is in my bio. While I have been able to get some attention to ...
3
votes
2answers
51 views

Tips for talking to online media?

I've landed a few interviews for our startup that is about to go live at the end of the month. Would really love some tips on how to talk to the media folks (editors of the news technical sites) that ...
0
votes
3answers
250 views

How much should I charge to be a consultant for a PR firm?

I have just been approached to work as a consultant for a company and its PR team to give ideas and improve their website. they need me because they don't have the knowledge of my ethic group. I know ...
2
votes
3answers
142 views

PR questions for Trent Freeman, president of PRTechConnect

Pat and I are interviewing Trent Freeman, president of PRTechConnect, a new PR firm specializing in startups, with startup-level pricing on April 12th for the Startup Success Podcast. What questions ...
5
votes
7answers
214 views

At what point does one hire a PR agency?

I've long held the opinion that a PR firm is one of the sound, early stage, marketing investments a company can make but that such a firm has to excel at traditional PR as well as managing speaking ...