I have set up a goal which will count the amount of sign ups I get on my site. I need to divide this number by the amount of new visitors in order to get my conversation rate. From what I can tell, ...
I know conversion rate is calculated as (signups/visitors)*100 but my landing page is also used as the page that users login to the site. Therefore, some of the visitors will be existing users ...
Ideally 100% :), but realistically, what should I expect a decent conversion rate to be? 20%? 2%? 0.2%?