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1
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1answer
83 views

How exactly is DAU / MAU calculated?

I'm reading a lot about DAU/MAU being a good metric for user engagement. But what is a DAU and what is a MAU? For Daily Active Users: Is a user not a Daily Active User if they missed one day in the ...
1
vote
3answers
244 views

How to calculate churn on a product where people just stop using instead of cancelling?

Churn is a nice metric to learn a lot more about your business. But it only works if there is a direct correlation between subscribed users and revenue. How to calculate churn on a product where this ...
0
votes
2answers
352 views

How to simply estimate lifetime of a customer in early days of a startup

How do you estimate (simply) the lifetime of a customer in the early days of a SaaS startup? E.g. in the first, say 3 months, you will have a number of customers who have already left and a number ...
1
vote
1answer
90 views

Which metrics are more appropriate for landing page?

right know I have an idea that would like to test out and would like to know which metrics are regularly used to understand why people are signing in or not. So far I have just Google Analytics, and ...
3
votes
3answers
140 views

There are so many things to measure — what's the best way to keep track of it all?

As a startup, we have to measure web analytics, funnel metrics, conversions, competition trackers, ROI on campaigns, etc. There's lots to keep track of and a lot of different software (google ...
0
votes
1answer
62 views

Feasibility metrics on the cheap

I'd like to track the customer's activities during the week to establish whether the problem I am solving is a minor annoyance or a big pain. My full-time job makes it difficult to do the measurement ...
12
votes
8answers
2k views

Should we award equity based on specific performance metrics?

My team and I are nearing the launch of our initial product this August. We are wanting to develop a metrics-based system that will be implemented upon product launch that will determine founder's ...
1
vote
3answers
123 views

How can I set up a way to automatically calculate (goal number/new visitors) in Google Analytics

I have set up a goal which will count the amount of sign ups I get on my site. I need to divide this number by the amount of new visitors in order to get my conversation rate. From what I can tell, ...
0
votes
2answers
214 views

How do I calculate conversion rate when users can login from the landing page?

I know conversion rate is calculated as (signups/visitors)*100 but my landing page is also used as the page that users login to the site. Therefore, some of the visitors will be existing users ...
2
votes
3answers
199 views

Collect usage metrics of software

What would be the best way to collect usage metrics of a SaaS software? I want to collect something like logins, clicks and time spent in my software. Are there existing services out there that allow ...
1
vote
2answers
53 views

using website stats as metrics

I've been running a small open-source software project for number of years, and a couple years ago I started saving website statistics. Here is a sample: April 2011 -- 26426 page views April 2010 ...
1
vote
1answer
544 views

How much does a SaaS customer support cost on average?

For subscription-based B2C SaaS businesses where the business is not charge for the support, but for the subscription. How much does on average customer/visitor support account to? In other words, ...
0
votes
1answer
87 views

If one earns $0.11/unique visitor, what's the $39 product conversion rate per 100 uvs?

So, you know that on average for every unique visitor to a product page company X makes $0.11 (= total sales revenue /total unique visitors), and say the product price is $39. Then I know that every ...
4
votes
1answer
697 views

How to track customer email support metrics with gmail?

We're using Gmail to field customer support requests. I am looking for a way to track key metrics of how we serve customers: average response time, %% of inquiries left unanswered, customer ...
6
votes
3answers
2k views

What are the Key Performance Indicators (KPI) for a SaaS Company

I was asked by a potential investor for Key Performance Metrics for our company. What do you think the KPIs are for a typical SaaS company? Here are the ones that I think we should give him: CAC - ...
5
votes
1answer
300 views

How do you calculate Cost of Customer Acquisition if your dev team does all sales & marketing?

CAC = Total Cost of Sales & Marketing / # of Deals Closed My question is - How do you allocate your total cost of sales and marketing if your development team is doing all the demos, follow up ...
1
vote
2answers
176 views

Advice for running dating site

I'm running a nice dating site with overall good results so far (4 months in, about 4,000 members, 60,000 page view per day), I was wondering if someone with experience in dating/social sites could ...
3
votes
6answers
2k views

What's a good conversion rate?

Ideally 100% :), but realistically, what should I expect a decent conversion rate to be? 20%? 2%? 0.2%?
2
votes
1answer
134 views

User scoring system

I would like to add a simple "points system" on one of my sites that will encourage users provide feedback. Something similar to the one used on this site but not as convoluted. Here's the basic ...
1
vote
3answers
218 views

Easiest way to track users and metrics in MVP?

I'm working on a very early stage web app, and I'm trying to figure out the easiest way to track some basic user metrics beyond traffic and all that. Some context: Limited budget - free or cheap is ...
2
votes
2answers
96 views

Are there any existing Business Intelligence solutions that are free or inexpensive?

Are there any existing Business Intelligence solutions that are free or inexpensive? For 1-3 users?
3
votes
5answers
335 views

Recommendations on analytics approaches for web startups

Like most startups with a focus on quick execution and conservation of cash, we're looking for a good-enough analytics solution that provides us the minimum of amount of business specific measurement ...
7
votes
7answers
847 views

What constitutes a good dashboard?

Dashboards are the 1st screen to welcome users for the 1st time or everytime they use your web app. What are examples of web apps with good dashboard? What do you want in a dashboard? Do you guys have ...
4
votes
6answers
110 views

Marketing, Privacy and Being Good

What do you think about drawing the line between privacy and marketing? For example we're sending e-mail to our mail-list, shall we keep track of their clicks in the e-mail? Personally I hate this ...
2
votes
3answers
364 views

Which metrics solution provides the most actionable insights?

I am considering incorporating better metrics software on my site. The three option I am most familiar are Google Analytics, KISSmetrics, and MixPanel. Any thoughts on the pros/cons of each would be ...
6
votes
3answers
207 views

How to be data-driven startup (and handle spiders from search engines)?

I am curious on how some of you adopt data-driven approach to your startups. Recently, i did an experiment with simple AB testing tool like A/Bingo: http://www.bingocardcreator.com/abingo/ Through ...
4
votes
3answers
928 views

My startup built on ASP.NET/SQL Server 2008 stack. What are my hosting options? Costs?

I'm in the final stages of development on my startup. The site is built in ASP.NET using SQL Server 2008. It is a consumer-focused website that I intend to concept-test next month and gather feedback ...
14
votes
4answers
839 views

How do I make Google Analytics actionable?

Google Analytics (and similar) gives you a ton of numbers on every conceivable axis. For me, I get lost in the options, filters, and numbers. How do I turn this pile of data into actionable choices? ...