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What is a good model to use to estimate membership growth over time for a dance video tutorial website?

I plan to make a website that has video tutorials for a specific style of dance (lets say like swing or salsa). I used: Google AdWord Keyword Tool and typed in "online dance classes" and clicked ...
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How does a a online community gain initial users prior to launch?

Web startups with the theme of a "community" as in let's say a Match.com, a roommate finding service or even this site for that matter....my question is how do they gain their initial users? I am ...