Marketing questions are about the action or business of promoting products or services
0
votes
4answers
52 views
Social media advertising
I am starting a business that produces its product based on customer opinion that is collected via a website. How effective is word of mouth proliferation over online social media for spreading the ...
1
vote
1answer
41 views
Where can I hire brand champions / influencers
I read that you can hire ordinary people to go out and spread the word about a brand, although they don't exactly tell the friends that they're evangelising to that they're on payroll!
Does anyone ...
3
votes
1answer
115 views
What tech awards should my startup apply for?
We're a social recruiting platform in the mobile, social, cloud and Human Resources space. Looking to apply for tech awards, or HR related awards this year.
3
votes
2answers
194 views
Marketing - Competitor goes out of business
I've read that the online image editor app http://www.picnik.com closes.
How should a competitor react on such a message? What marketing measures are the right ones to reach users that are looking ...
2
votes
2answers
151 views
How to market a website where developers can buy and sell source code?
I've developed iPhone and Mac applications in the past, with reasonable success. Back then, Apple would take care of the distribution, and sales were pretty constant.
I just launched a website where ...
3
votes
4answers
182 views
Is it good practice to promote product to contacts using LinkedIn direct message
We have a product which we would like to market using LinkedIn. Now I have a group of contacts(1'st connections) in LinkedIn who are our prospects. But I have never interacted with them. My ...
13
votes
5answers
2k views
Ways of promoting Android app
I created a few applications. One of them is very good and users like it. However, I can not increase the number of installations to more than 50 per day. It is very small. The program is unique, ...
0
votes
4answers
184 views
What marketing materials could be created for presenting outsourcing company?
I'm focusing on direct sales at software and mobile outsourcing company, located in Eastern Europe. Our management is often traveling around Europe to meet with clients.
I was wondering what ...
1
vote
2answers
258 views
Can a business page on facebook sell it's status updates?
As the owner of a business with a Facebook "place" page I wanted to know if I could sell status/post updates to my fans to various suppliers of goods and services in the area?
Having started a ...
1
vote
1answer
70 views
Selling Native American art
In our tribe, every single bit of what we put on something we make has a story behind it. It has some meaning. So it takes me several days to make Indian art. I sell the art I create at pow wows but ...
0
votes
1answer
79 views
What is the salary for an experienced social marketer?
I'm looking to hire a experienced professional on a part-time contact basis to manage the online marketing of my smartphone app. Our focus will be social media. I've found many qualified people on ...
2
votes
2answers
101 views
Is it a Good Idea to promote your website at tech conferences like SXSW, Web 2.0?
My friend and I are about to launch our website in 6 weeks.
We do not have a company registered yet.
We are working on full time jobs and plan to set up a company once our website launches and kind ...
7
votes
2answers
517 views
How much do “where did you hear about us?” type questions impact signup/conversion rates?
There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
2
votes
5answers
191 views
Have an idea - general outline - what's the next step?
A good friend (and former colleague of mine) has put together a general executive summary of a SaaS product idea. She has an excellent presentation, good statement of the need the product meets, high ...
0
votes
1answer
52 views
Marketing in absense of portfolio of projects for a software start-up.
I am starting a mobile/web development outsourcing company. My development team (currently 4 developers) is moving to my starup from our prev. company, that worked in IT, but not in SD outsourcing.
...
1
vote
2answers
188 views
What is a good marketing framework for an internet marketplace application
We are building a web-based application which will provide an advertising outlet and online fulfillment for certain service providers. We are writing our marketing plan and I am wondering if anyone ...
5
votes
3answers
196 views
Should I go for SEO or PPC?
I am working on starting up a new company for providing software development services for iPhone and Android apps. My goal is to get at least 10 projects in a month to reach break even in 3/4 months. ...
1
vote
1answer
60 views
Creative Solutions for Cheap or Volunteer Auditing
We're making donations as a percentage of web-app downloads. We'd like to report to our users that we're "3rd party audited," but we don't have the funds to hire large audit firms.
Are there any ...
3
votes
3answers
125 views
Ethical marketing?
I'm a bit confused at the moment... hope someone can help me out. I'd like to hire a temporary internet marketing team to promote my website on the internet.
I'd like them to promote it on ...
0
votes
3answers
76 views
When to add paid options or premium membership to startup?
Would it be more wise to add paid options to a startup later on or from the start?
The paiad options would of course take extra time to develop since they would be an enhancment on the "free"version ...
0
votes
0answers
46 views
resources and numbers on “premium members” paying for services on social media nice websites?
Are there any resources on social media related websites, on the number of paying members? Or are there any rules you can use to calculate the number of users that will pay of a userbase count?
Im ...
3
votes
3answers
149 views
Right time to start adwords ads?
We recently launched a food gift website where you can create & personalize your gift. The site has several innovative features which people like a lot. There is an online food gift market in my ...
0
votes
2answers
100 views
How to promote a desktop Facebook app about music to get alpha testers? [duplicate]
Possible Duplicate:
I made a product, now how can I find customers?
I built a prototype for a desktop music app that will keep you updated with music. It has real-time music aggregation, ...
1
vote
1answer
39 views
Marketing and advertising to IT / Support departments
Does anyone have any good resources or suggestions on how to market and advertise a software tool to IT / Support departments?
We're trying to move our startup "Beyond Adwords" to get our product in ...
1
vote
2answers
369 views
1 man coder/designer/marketeer best practice/strategy for launching social network startup?
Is there a best practice roadmap based on proof of concepts methods when you release a webapplication / startup as a 1-man "company" ?
There are several options I have been looking at for getting out ...
1
vote
1answer
130 views
Standard Marketing and SEO Techniques [closed]
The new version of my business website is about to release in coming weeks which mainly includes UI improvement and support for some advance features. Within that time period, I don’t want to contact ...
1
vote
1answer
129 views
What Happens After funding and Product Development?
I've been running my own online business and do very well from it however
I'm looking to go to take it to the next level as i found there is a ceiling in my current business of mid 6 figures. ...
6
votes
4answers
368 views
I made a product, now how can I find customers?
This question gets asked repeatedly every day on this site in many different facets, but essentially boils down to this:
I made a product. How do I get customers?
0
votes
3answers
388 views
How to create a BUZZ few weeks before launching your website?
We had planned not to market our website that goes live in 8 weeks, but now going for the opposite. So we are building a website where users sign up and interact on the basis of XYZ (apologies for not ...
1
vote
4answers
211 views
Is it a good idea to launch a start up without a marketing plan?
My friend and I have invested $40-$50 k in a website we are launching in April. We have full time jobs but put all our savings into this project. We are done with the development phase and are ...
1
vote
3answers
187 views
20% equity for introduction to a major client
I have built a product in the past 4 years for traders that is being used by a few accounts. I haven't done any marketing at all so far, the few clients using it are a few beta testers that have given ...
1
vote
3answers
520 views
How to promote a web application?
Does anyone have any opinions on the best way to promote a web application aimed at developers? We have spent the last few months developing an application and it will be released some time this week.
...
3
votes
1answer
156 views
Getting users to trust a virtual currency
I am about to build a service where a virtual currency is a vital part. The kind of virtual money, I am talking about here something, which is conceptually equivalent to money in a game like second ...
4
votes
2answers
281 views
Should I offer referral fee to consultants?
I am considering to offer a referral fee to a certain category of business consultants to help drum up business. The fee would be part of a "relationship package" along with an opportunity to write up ...
1
vote
1answer
107 views
How does the “invite friends and earn cash” functionality work?
I'm seeing new startups use the "invite friends and earn cash" invite functionality. How can I manage my financial status with this process? Is it an investment in the short term or long term? Is ...
2
votes
2answers
264 views
How to sell advertising space on the website during initial stages?
I'm building a web application for an academic community. I'm relying on advertisements as the revenue model for my business. My website is currently in its very initial stage so, how can I get the ...
1
vote
2answers
95 views
Publicising the business-plan?
Being a libertarian, I am completely honest with all my business-transactions, business-offerings and partnerships.
From a marketing perspective, would it be beneficial to post my business-plan on ...
1
vote
2answers
87 views
Got a steady flow of Subscribers. Now how do I keep the ball rolling?
I've pre-launched my start-up two days ago. After being featured on a few sites, we now have a good influx of subscribers. Now I know an inevitable slow down subscribers will happen if I don't act ...
5
votes
3answers
142 views
Advisablity of making multiple microsites
background.
We are developing a product which can be repurposed to target many different industries.
We have spoken to several marketing companies who have recommended creating a 1 or 2 page "Micro ...
3
votes
2answers
174 views
When do I need a landing page service?
Many people seem to be very excited on "Landing Page services":
What is the Best Landing Page Service? (Performable vs. HubSpot vs. Unbounce vs. ??)
I have already my webapp which does have a ...
2
votes
1answer
133 views
What's this business model/marketing style called?
What is the name of a business model where you offer a product for free to entice people to use your service? I'm not referring to freemium. I am more talking about how Google works. They offer ...
0
votes
1answer
106 views
How can I find Beta Test Couples for my New Game?
I am having trouble finding test couples to beta test my new couples' game and website. I have what I think is a great landing page, and get good feedback on it but because it's for adults (not porn ...
2
votes
5answers
380 views
How to find salespeople for a startup?
I have bootstrapped a startup and am at the stage where I need salespeople who can go out and acquire some customers. Online marketing doesn't seem to be helping since my startup is a B2B focusing on ...
2
votes
2answers
124 views
A “competitive edge” for an offshore development company?
I am an American with (a bit of) a marketing background, though currently I live in Minsk, Belarus. I recently met the CEO of a very tiny Software Development start-up, and we developed a friendly ...
1
vote
2answers
184 views
What are the various IT consulting models and the benefits and drawbacks of each?
I am pursuing an opportunity as an outside consultant to an established company, but don't really know how to package my services. Here are a couple of models I have come across:
Charge a retainer ...
3
votes
2answers
110 views
validating assumptions for MVP and acquiring small business customers
We offer a SAAS and I am at the stage where we have a MVP and are looking to validate our assumptions which is that small shop owners will make more revenue by using our system.
Our target customers ...
6
votes
4answers
222 views
How to deal with users expecting a free edition of a software product (when not available)?
I'm working to launch my product in the near future and some guys are asking if there will be a "free" version.
I've read some opinions that discourage the freemium model because canibalizes sales ...
3
votes
2answers
140 views
Are there any 'rules of thumb' regarding email response rates?
I am running a startup and I reached out to an industry publication that I read while I was working for my last employer (for advertising our product with them). I am interested in their email blast ...
2
votes
2answers
146 views
Does affiliate marketing work for vertical market apps
I'm considering setting up affiliate marketing (probably with someone like ShareASale) for my vertical market app. (It's installed Windows S/W for churches and charities to track their donors and ...
2
votes
2answers
82 views
How to get excited about selling?
I usually like selling our new product, but today I'm not very excited about it. It really reflects on the feeling in my sales-calls. How do I get more excited about it?
