Marketing questions are about the action or business of promoting products or services
1
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1answer
46 views
How to learn about marketing in a new market?
I make games on iOS, Android and Amazon. Although it is already bad on iOS and Android, on Amazon the results are so bad that if they were worse it would be negative.
Although my company needs to ...
4
votes
7answers
359 views
Advertising for my ecommerce startup
We are an ecommerce startup into online services in India and are looking for ways to advertise ourselves. Is google adword or facebook ad a good choice? Also does getting big time into social media ...
1
vote
1answer
114 views
How to get long time clients
We are a startup web development venture based in India,we have some one time clients from e-commerce industry but they will not benefit us in the long run.So we are planning to showcase the work we ...
1
vote
4answers
96 views
Exchanging newsletter mentions and tweets with other startups?
What do you think about exchanging exposure with other startups which has users that are your potential clients?
For example you have a time management app, other startup has a note taking app, the ...
2
votes
2answers
115 views
How do I develop my personal brand with two unrelated topics?
I have a full time job and career but I also have a side business developing desktop and web apps. There is very little overlap between my career and my side business. I have been using my personal ...
0
votes
4answers
121 views
Would it be beneficial for an internet startup to give money to twitter followers?
I need to generate some traffic for a internet startup and have been brainstorming ideas. My budget is limited, so I came up with the idea to give money to people who follow my startup on twitter. Not ...
-1
votes
1answer
80 views
How much would a company pay to be a mobile app sponsor?
Nearing the end of our mobile application development, we are looking to get some initial funding in the form of a sponsorship. Our application would hit both iPhone and Android app stores. The ...
5
votes
2answers
157 views
Who do I need to hire?
I've started a company approximately 2 years ago that provides monitoring services for a niche cloud-based industry. My target customer base are IT and Development shops of various companies ranging ...
4
votes
2answers
171 views
How to transform a free trial user to a paying one?
We are a B2B web company, which offers a tool for online sellers ( amazon, ebay ).
Since we got more and more free trial user, our ratio from trial to paying ( which was before near 80% ) got back ...
1
vote
2answers
109 views
Where to get software review?
I'm trying to push my friend's software to Wikipedia, to do this I need real software reviews, but that seems impossible to get it, I've written emails (with our software free licenses for them, we ...
3
votes
1answer
90 views
What are some good techniques for marketing a crowdfunding campaign?
Question: What strategies have been proven to work in marketing a crowdfunding campaign?
Background: We/I have a project called WikiSeat, and we have tried (unsuccessfully) to run a campaign on ...
0
votes
1answer
24 views
How to Compensate College Ambassadors
I am building a website that I hope will be very popular with college age students and I am planning on getting a few students in some nearby colleges to help pump up the idea to their classmates. ...
2
votes
2answers
143 views
Dealing with Free and Lite Version of Competitors
We are new to the software field and have been launched ~4 months = 8 sales so far.The conversion rate is 0.5 %.Product is priced around $25-$30
We are in a market with lot of competition,in fact the ...
1
vote
1answer
65 views
How to get initial users (critical mass) for the product location search site?
I start a product location search site. the idea is retailers give us the data of their products, so that their users can search their products by location and keywords.
We've got a problem, how to ...
2
votes
3answers
99 views
Is sending email a good way to validate an idea with developer companies
So I have built a prototype and I want to validate the idea.
Basically it is a social media data mining tool for developers to get feedback for their apps.
We retrieve unstructured data from ...
1
vote
2answers
80 views
Rebranding a New Web Company
I have a website that I have been working on for a few months and I have a pretty decent social media following as well as a lot of visitors on my website and we have decided we need to change the ...
5
votes
4answers
174 views
How to be recognised?
I have an online game. It's been running for almost three years. Users repeatedly acclaim the game as a very good one. We've had some users sign up on the opening day who still play the game today.
...
2
votes
1answer
82 views
Sell a product that has not been released
I am going to be on a radio show with almost a million listeners for an interview about my product. I have a free product now, but I am soon releasing my freemium business model. I want the users that ...
1
vote
2answers
110 views
Adwords - Understanding Modified Broad Match Keywords
I'm not completely new to Adwords optimization, but I guess the learning process never really ends...
My company is focused tightly on a specific niche. All of my keywords (across several ad groups) ...
1
vote
1answer
63 views
In promo material, what can I put besides “Contact Us” when it's just me?
In a few weeks, I will launch a marketing campaign for a product I've created. I will create a promotional YouTube video with voice-over work.
My inclination is to close the video with "Contact us ...
1
vote
3answers
375 views
Salary to expect for a “well-funded” Manhattan startup
I have a second interview this week for a "well funded Manhattan Startup". They are looking to fulfill the position of both Account Manager and Business Development Manager. I am coming from a very ...
1
vote
2answers
178 views
Where are C-level titles for marketing and sales?
I very often see these C-level titles: CEO, COO, CTO, CFO.
But what about marketing and sales? Are there any C-level titles for those roles?
I searched on Wikipedia and I found: CBDO (Chief Business ...
1
vote
4answers
190 views
Where should I promote this product?
I built a tool for myself and some relatives. It's a windows keyboard tool that allows someone to instantly type accent marks, other diacritics and often used special characters. No key combinations ...
1
vote
2answers
94 views
The European version of Yellow Pages?
What is the biggest business directory in Europe? For example, in North America, Yellow Pages is pretty much the biggest and most refined business directory. What about in Europe?
2
votes
2answers
152 views
How do I market my app without being a jerk?
I created an app for a popular shopping cart. It is now listed in their app store and it gaining some traction, but not as much as I'd like. The idea for the app came from users asking for it so I ...
2
votes
2answers
143 views
How helpful is a blog for social ecommerce website
I see many websites having their own blogs. The blogs feature mainly the event news and some product information. After reading few of the articles and answers on this site, I see that blogs add to ...
8
votes
2answers
444 views
When a huge company copies your startup
What do you do when a huge online company (as dominant as say Google, Apple, Microsoft etc in their respective niche) has a big feature that's been lacking in their very popular product, and your ...
2
votes
3answers
62 views
Why is it necessary for online marketing to be mobile-friendly?
Can online marketing still survive even if it isn't mobile-friendly? What advantages can it give to online marketing?
6
votes
3answers
161 views
Explain product by example?
Is it a good idea to describe the features of a product/service by making fictional scenarious how to use this product?
I know the best aproach would be to present at first the problem and show ...
0
votes
1answer
99 views
How bad is not to have e-mail campaigns?
I'm working to "relaunch" my diagramming/modeling software product in november and wondering about having or not a user-approved e-mail campaign (with whatever these types of campaigns should have for ...
0
votes
1answer
78 views
Is a “Discount for first N sales” promotion a bad idea for low volumes?
G'day!
My company develops and sells off-the-shelf (or rather, download-from-the-web) desktop software to quite a niche market. Our most popular product has user numbers in the hundreds (although how ...
-1
votes
1answer
75 views
In lay mans terms, what is the difference between online SEO and offline SEO services?
We are hunting a company to provide SEO services. They asked us whether we need online or offline SEO services. Can anyone please provide what these mean in laymans language?
For a sports based ...
0
votes
3answers
133 views
What are main functions of a start up that need continous attention
So we are 2 co-founders having a full time job and from the last 14 months are working on a social network. I wanted to share the name of our start up here, but somehow I think that would be cheap ...
1
vote
2answers
54 views
How to spot a good social media marketer
It's a bit subjective but helpful and on-topic IMO, mayebe should be made community wiki
I've been in contact with some guest bloggers lately which are interested in publishing posts on my website's ...
2
votes
1answer
147 views
Recommended courses for a social network co-founder
I am a social network co-founder who recently relocated to NYC area. Apart from focusing on the social network start up, I am trying to take some courses at columbia or NYU. The issue is this -
I am ...
1
vote
0answers
132 views
Livestream vs. Spreecast vs. Ustream? Does anyone have expertise and can recommend?
My company is about to do a webinar via Spreecast. The folks there are very helpful but there are some problematic UI issues and feature limitations. I just had someone recommend Livestream to me. And ...
1
vote
1answer
110 views
How to calculate return on investment?
While my online product is free for users to use and a paid marketing platform for business owners, How can I calculate return on investment of advertising campaign I am running on various advertising ...
2
votes
2answers
174 views
How valuable is a targeted listed of 40,000 emails?
I'm about to release a software as a service targeted at university students. Through the university I currently attend, I was able to export the global email address list (this information is ...
1
vote
0answers
40 views
how might one market to recent mortgagees?
I have a startup idea that involves offering a service to people in the U.S. who recently took out mortgages. I feel as though mailing lists of such people must be available somewhere (from the ...
5
votes
3answers
332 views
Is starting a business without somebody knowing “business” a good idea?
I am a developer since quite some time. I am having some good ideas and plan to start a business in the startup world. I already have a friend who will join me as a co-founder.
Now the problem is: ...
1
vote
2answers
147 views
How to market “web programming” services?
Are there any books or research out there on how best to market "web programming" services? I find it's hard to communicate to clients the benefits of custom web programming. Also how to put it in ...
4
votes
3answers
431 views
Is SaaS really a profitable market now (compared to 2005)?
When you consider the following:
20 USD monthly fee x 12 months = 240 USD per user / yr.
So, 1,000 paying customers would be needed to attain 240,000 USD revenue
At a conversion rate of 10% one ...
3
votes
2answers
175 views
SaaS, should we pick the payment options or let the customer?
Working on a new B2C SaaS will allow our customers to accept payments online from their customers.
Currently we're trying to decided whether its better to have a list of payment gateways for our ...
0
votes
1answer
59 views
Incentivizing crowdsourcing through stock/equity IOUs: 1 free share per submission
During its mission to raise popularity in the midst of the dot-com boom in '98, TravelZoo gave a few free shares to each person who signed up for their mailing list.
Hypothetically, let's say I'm ...
0
votes
2answers
84 views
Ways to reach users for product prototype, important part for final product development
We are start-up with limited finance and marketing knowledge. Our product targets end user. Product prototype is ready, now the question is how should we approach the user to showcase our product?
...
3
votes
8answers
146 views
Contact Us Forms
Are "Contact Us" forms still relavant to small businesses/startups or have other more social means (facebook, twitter, etc) become the preferred method of contact.
1
vote
1answer
85 views
Can I use competitor trademarks in my branding?
I would like to use the following in the branding for my startup software product. Do I run the risk of being sued by my competitors?
Hello. My Family needs , < feature 1 > like < competitor ...
0
votes
1answer
71 views
Focus of limited resources, Marketing vs. Product Development
I work for an ISV startup as lead of technical development. We have recently refocused all of our committments to a new product idea that I personally feel can be a huge success and is already ...
0
votes
2answers
88 views
An 'any software you want' approach to marketing?
I want to start a software business. It's probably been said a million times before on this forum, and software start-up's being in such abundance is one of the reasons for this question.
I don't ...
0
votes
1answer
59 views
Which is the right way Technology Consulting or Technology Centric Consulting
I am a regular reader of this forum and am trying to clear my doubts before I actually dive in the real sea.
I am a hardcore developer working in a specific stream, web2.0. precisely on Rich ...
