Marketing questions are about the action or business of promoting products or services
3
votes
2answers
221 views
Screen captures vs short videos which is more effective at converting customers?
Has anyone measured the effectiveness of static screen captures with text versus a screen cast with voice in converting customers (for a software application)? Do you find that it is a natural ...
6
votes
6answers
412 views
Where to look for co-founder with marketing skills
I have worked about an year on my startup website and I found that I need co-founder that would be able to sell ice to the eskimo nation online (online: marketing, sale and PR. But more of manager ...
6
votes
7answers
414 views
Invest in best possible SEO rather than using AdWords?
From stratup MicroISV perspective, the way I look at the possibilities for advertising, it's much better, as a long-term strategy, to invest and work on the best SEO possible for your web site rather ...
5
votes
6answers
189 views
What's your favorite book or resource for social media marketing?
I learned quite a bit of relevant information in reading David Meerman Scott's excellent book, "The New Rules of Marketing and PR"
I'm looking for similar focused, tactical, and useful resources to ...
5
votes
11answers
483 views
How totally insane would it be for your price to be “whatever you think it's worth”
This is a hosted (zero-install) web application. You create and account and stuff happens. The unattended costs (ignoring tech support, ads, etc) are easy to compute per customer.
Here's the idea: ...
4
votes
4answers
538 views
How do daily deals or coupons website handle marketing?
I'm developing a startup website like groupon.com for daily deals. I'm located in Nigeria and I have my system developed already. I started marketing it myself, but this business model seems to be new ...
4
votes
3answers
222 views
Is opensourcing your product a good strategy?
Many companies going to the opensource route these days. Jetbrains is one example of a company that opensourced their well reknown IntelliJ IDEA after been commercializing it. Some company has started ...
3
votes
4answers
232 views
Coffee Startup — How to decide where to spend the marketing dollars?
We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own ...
3
votes
3answers
428 views
After initial traction, how do you build an exponential growth curve?
TweetMiner is just starting to build some buzz...
http://search.twitter.com/search?q=tweetminer
http://www.google.com/#q=tweetminer&hl=en&fp=1&cad=b
Currently there are 1247 free users ...
2
votes
3answers
286 views
Finding clients as a local niche?
I recently (read: last week) started the following business:
[Business Name] is a small business IT consulting firm. We specialize in the
use of Open Source Software by small businesses. Open ...
2
votes
3answers
278 views
Should we hire a marketing firm to spearhead our Startup Go-Live Campaign?
My company is going to be launching our "go-live" site in approximately 3-4 months time and we have begun to brainstorm ideas for a viral marketing campaign. We are well aware of utilizing social ...
2
votes
3answers
168 views
Need a top firm for help with Marketing of software solutions
We have done marketing internally for several years. Now we have multiple markets and multiple new products, so need to get some professional help to scale things up and catchup.
I am looking for a ...
2
votes
2answers
399 views
How to estimate the market value of a business?
I want to know, when you come up with an idea and want to implement it and to start business , do you firstly estimate the market value of the business and how can you estimate it? A rough but not too ...
1
vote
3answers
218 views
Pricing strategy for digital media applications
I am developing desktop application for digital media. But i am still not sure how to set price for the application. Actually our product is integrated solution which integrates different features ...
0
votes
3answers
118 views
What is the title of someone that produces website content from technical documents?
I am willing to hire a person who will take our technical documents (internal) and produce the content for our website, that is, describe the product in a clear way.
What title shall I use, if I want ...
0
votes
2answers
165 views
Pre BETA inputs for SAAS product
We are building a SAAS based application for temp staffing firms and we are done with 70% of the application. We are looking for some early feedback and then go on to build the 30% of the ...
0
votes
4answers
112 views
How do I find out which blogs/websites are visited by a certain region?
I am developing an online marketing campaign for a local start up in Long Island, New York. I would like to find websites and blogs that are predominately visited by the Long Island community.
Is ...
6
votes
4answers
339 views
What should a technical co-founder look for in a business co-founder?
This is the flip side of this question about what to look for in a technical co-founder.
If I have technical skills and can build a prototype myself, what sort of skills or experience should I look ...
4
votes
4answers
283 views
Mini-Site to attract Investors?
I have an idea about a web application type of website. I am wondering if I should make a mini site and allow users to sign up and get information about whats coming up. I can use the numbers of sign ...
3
votes
8answers
540 views
Desktop Software Startup: 11 Downloads, 2 pre-sale questions, no purchases
I am really stressed out. I launched about a week ago. So far there were 11 downloads of the free version. I had 2 pre-sale questions about the product. There have been no sales.
I advertise that ...
3
votes
1answer
68 views
What would be the drawbacks of this OEM model?
It is time for you to play the devils advocate.
We have created some software, which is conceptually similar to Excel, in that it is multipurpose and useful in a multitude of domains. Let's say that ...
3
votes
3answers
273 views
Can you outsource sales for high tech companies?
Following on from my previous question about outsourced marketing can you outsource sales effort as well in b2b senarios?
Once marketing has brought in a qualified lead someone has to get the over ...
3
votes
3answers
291 views
Approach to online marketing
What online marketing strategy do you use if you run site that sells services? Where do you start?
3
votes
6answers
231 views
What's a great gift for awesome customers?
We have a couple of fantastic customers (i.e. they bought in early, they give timely and clear feedback, and they celebrate our successes and give us opportunities to fix mistakes).
I'm looking for ...
3
votes
3answers
638 views
Separate company for an unrelated product
Our main business line (software company) for the past few years has been consumer-based utilities for a very specific platform. We've built a bit of a following in the space, and are known (by folks ...
3
votes
8answers
326 views
When do you start the process of branding your startup?
I was wondering when do entrepreneurs start the process of branding their startups? including figuring their brand personality, brand category and messaging/positioning?
2
votes
3answers
99 views
Is sending email a good way to validate an idea with developer companies
So I have built a prototype and I want to validate the idea.
Basically it is a social media data mining tool for developers to get feedback for their apps.
We retrieve unstructured data from ...
2
votes
6answers
310 views
What is the best webinar platform/service to use?
I am likely to launch a webinar series with some partner companies that is targeted at individuals. Initially we might be as small as 50 - 100 attendees at first but it has the potential to be ...
2
votes
3answers
355 views
What is standard marketing practice for a niche SAAS product?
My product solves a known problem for a specific industry and I am wondering how best to sell this. Eventhough it is a SAAS based product, our leads won't come online to search for this type of ...
2
votes
2answers
135 views
Swag & Giveaway Advice!
I've just found out that I will be presenting my startup, mokabla at an Entrepreneur event in ATL in less than a week. There will be about 200 people attending. Since this event doesn't have sponsors, ...
2
votes
3answers
134 views
How can I cope with price/cost inquiry tactfully?
I'm a private English-Chinese interpreter in China. People often send Email to me to ask my rate. As soon as I tell them my rate, they often don't contact me any more. I don't think my rate is very ...
2
votes
7answers
327 views
Looking for a questions and answers site for my company
I am looking for a questions and answers website similar to what is being used here and wanted to know if anyone had any recommendations.
Some I have seen include
http://uservoice.com/ (Even has a ...
1
vote
2answers
118 views
Where to get software review?
I'm trying to push my friend's software to Wikipedia, to do this I need real software reviews, but that seems impossible to get it, I've written emails (with our software free licenses for them, we ...
1
vote
4answers
1k views
How to Copyright a Marketing Idea
I have a few marketing idea that I have done some research on and have not been able to find other people who have done them. Since I am not in any businesses that could use the idea I wanted to sell ...
1
vote
2answers
102 views
Talking to the head office
So as I said in my business idea. We will let users "buy" items using virtual credits, which they can earn in contests and from other activities. Again, people in the area like the idea, and some ...
1
vote
5answers
186 views
is it proper to offer discounts upon longer subscription?
Rapidshare has an interesting discount
you save 17% for 3 month access
26% for 6 month access
34% for 12 month access
My question is, when is such discounting appropriate? Is it proper only when ...
0
votes
4answers
246 views
A question about how to handle one company that does two different things
My original idea was to create a company that built software to sell. This is what I have been doing so far and it has been working well.
However, I have an opportunity to sell some pre-packaged ...
0
votes
3answers
219 views
i just want to innovate and create not worry about marketing
i just want to innovate and create not worry about marketing. how can i achieve this ?
i really dont like marketing.
inbound marketing is takes too long and requires lot of content creation. :(
...
