Marketing questions are about the action or business of promoting products or services
10
votes
2answers
662 views
How Do I Promote My Business
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle the Promotion ...
37
votes
4answers
3k views
Are there any blogs or websites introducing new website? [closed]
I want to know is there any blogs or websites introducing some of new websites?
New start-up websites are always looking for report and introduction by other famous websites.
As we know, ...
8
votes
4answers
2k views
How do you solve the “chicken-and-the-egg” problem?
There are two variants of the chicken-and-egg problem:
When there are two distinct classes of participants in your business, e.g. buyers and sellers, but it is hard to attract one class without ...
52
votes
11answers
3k views
I build good products, but can't get anyone to use them. What should I do?
I am a web developer. In the last year and half I've been working on several ideas, one after the other. I found that as much as I enjoy developing them, in the end I keep bumping my head against a ...
14
votes
12answers
884 views
SEO: Where can I get reliable information about building my website presence and reputation? [closed]
Every web site owner wants more traffic. There's an overwhelming amount of information out there about Search Engine Optimization (SEO). Some is legitimate, some outdated, much is based on rumor and ...
21
votes
5answers
972 views
What's the best way to find/evaluate a Marketing co-founder?
As a follow-on to my last question What is the ideal mix of founders for a SaaS startup? it seems that a Marketeer is important to a SaaS startup. I think it's fairly easy to find and evaluate ...
11
votes
3answers
1k views
Solving the Chicken and Egg Problem
My partner and I are in the development phase of a website which essentially is a new marketplace for a sector that we believe is lacking one.
However most of our resources are going for design and ...
13
votes
10answers
2k views
What are the best ways to get traffic to your website?
Tons of web startups are at the stage of "built it, have visitors, but need more." Compare this to similar sites created when the word "webmaster" was the buzzword of the year, that get 100-200k+ ...
8
votes
5answers
1k views
How to promote my business using social networking
I see many companies using social networking (Twitter, Facebook etc) to promote their products and services. I've never used sites like this, and don't really know where to begin from a marketing ...
6
votes
2answers
288 views
Why are Daily Deal sites "hard to scale'?
I read a lot that daily deal sites such as groupon and livingsocial are hard to scale from a business viewpoint.
What does this mean, and why is this so?
1
vote
1answer
1k views
New brand under a DBA for a separate division in the company
We have a new web-based application that is due to launch towards the end of the summer. It has its own domain name, of course, but is really not related to the core of the business or our current ...
-2
votes
2answers
105 views
I'm preparing to be a wholesaler. How to do market research? [closed]
I have not decided what products I choose to work on and I need to do market research. How to do it? Any tips? I am in China.
6
votes
4answers
368 views
I made a product, now how can I find customers?
This question gets asked repeatedly every day on this site in many different facets, but essentially boils down to this:
I made a product. How do I get customers?
18
votes
7answers
2k views
Referring to one-man-company: use “we” or “I”?
I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I".
Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
13
votes
7answers
2k views
Should we offer a money back guarantee? If so, how?
I'm starting a web site with another founder that proof reads university and college student's papers and essays. Users upload an essay and pay us then they get an edited of the paper back and a list ...
3
votes
8answers
4k views
Need to create a professional Demo / Video Tutorial for my Software Application
I am creating a desktop application and i'll need a video tutorial / demo for the app, to put on my company website.
The purpose of the video is to obviously explain how to use the program, but to ...
2
votes
1answer
187 views
How Do You Go About Defining and Releasing a Product
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle your Product ...
2
votes
5answers
240 views
Is it worth using a press release distribution service?
We're a UK based IT consultancy. I was wondering if using a press release distribution service was a valid approach, and if so, what are the merits of a paid service versus one of the free services?
14
votes
12answers
2k views
Is there evidence of better results with a free version vs. free trial?
Some companies opt for a free version in hopes of converting to paid. Others offer a free trial. I can see merit in both, but I'm curious what your thoughts are around which is preferred and why. Any ...
7
votes
4answers
430 views
Is it normal to have 0 signups after pitching a startup to dozens of journalists?
I've sent concise pitches about my startup (general, and for various features) to around 20 tech journalists from tech blogs/sites (Mashable, Techcrunch, TNW, RRW, Lifehacker, Venturebeat, etc.), both ...
7
votes
9answers
3k views
Using Facebook Connect - Pros and Cons
is Facebook Connect worth the efforts? any benefits in long term? are there any negative consequences like slow page loads and increased page download times etc?
Update:
Okay so I just tried ...
3
votes
3answers
2k views
How can I get people to complete a short survey?
I need to get a few responses to an small online survey so I can get my small business grant.
How can I get others to complete a survey online without paying another business to get responses? My ...
1
vote
1answer
258 views
How Should I Price My Products or Services
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle the Pricing ...
2
votes
2answers
164 views
seeding content for a web 2.0 site
so you've built a great web 2.0 system....the system works great....but you need to seed it with content so that it reaches that critical mass....the question is how do you do it?
so...what are some ...
2
votes
6answers
433 views
Should we offer money back Guarantee? Are payment processors fine with that?
We train people on various software through pre-recorded videos and have been contemplating offering a money back guarantee - just to reinforce that we are confident and stand behind our product.
We ...
2
votes
8answers
551 views
Domain name starting with “get”
What do you think of domains that have the word "get" before the actual product name, just like getclicky.com or the domains used by 37 Signals products (basecamphq.com, campfirenow.com)?
Does it ...
0
votes
1answer
90 views
Marketing Education ERP with partners
We have an ERP product that is targeted at schools, colleges, small & large institutes.
We are looking to sell this product online with SaaS model.
The product is ready and we are now looking ...
3
votes
6answers
2k views
What's a good conversion rate?
Ideally 100% :), but realistically, what should I expect a decent conversion rate to be? 20%? 2%? 0.2%?
34
votes
14answers
3k views
Sites where you can promote your startup?
What are the best sites or blogs to freely promote or prompt reviews for your new startup?
(Except well-know sites like TechCrunch, ReadWriteWeb, and so on ... or other sites where you don't have a ...
26
votes
4answers
2k views
What are Some of the Most Successful Low Budget Startup Marketing Campaigns You've Seen?
I'm curious if anyone has great examples to share of their own startups or others achieving highly successful and visible media attention, customer attraction or general brand awareness. A few that ...
6
votes
6answers
2k views
What's are some good strategies to attract customers to a new website?
When startups launch a new web site or application, and initially have no customers, what is the best way to attract customers to the site? SEO? Adwords? Word of mouth?
9
votes
11answers
1k views
Anyone experimented with $49.95 vs. $50 Pricing for subscription software?
I've read a bunch of times in the retail world where the $49.95 (or $49.99) style pricing actually increases sales vs. just making it a round number like $50.
Has anyone tried this for a subscription ...
11
votes
2answers
619 views
How do you get to the first 50-100 users?
Most information about startup marketing is focused on how to make existing marketing practices more effective and how to make existing sites more viral. My question is what have people found to be ...
10
votes
4answers
1k views
How to request a review from bloggers?
We do have a product without demo, we only give out evaluation copies to potential clients and people who'd like to do a review the product.
It's a long story why we don't have a demo, suffice to say ...
9
votes
3answers
419 views
When to give up on a product?
I'm getting ahead of myself here because my product hasn't launched yet, but I thought about this and would appreciate the thoughts of this community:
Imagine this:
You're launching a great app (or ...
7
votes
8answers
547 views
Is there a market for yet another Project Management tool?
I have the ambition to build a Project Management tool, that has visual analytics capabilities. I have successfully tested the concept of my idea 3 times. But before putting all my effort into ...
4
votes
5answers
230 views
Best Way To Market Online Company
I own a company that performs computer repair and help etc online via remote support. There is no physical location for a customer to come in and drop their computer off.
With that being said, what ...
25
votes
22answers
4k views
Why do developers/techies avoid salespeople?
Over the past several months, we've been expanding our marketing efforts to include developers and other techies.
One thing we've noticed is that these front-line folks don't want to talk. At all. ...
15
votes
13answers
938 views
Lite Version or Trial?
Our product (desktop software, not SaaS) price is about $1000. Shall we cut features and release a free lite version or just a trial with all features for a limited time?
I see that lite version can ...
5
votes
5answers
1k views
How to find competitors's customers
I have desktop software that is sold to businesses via downloadable trial from my website and I have been selling for about six months. All my customers already had one of my competitor's product and ...
3
votes
1answer
348 views
How Do I Define and Research a Market and Estimate Market Share
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
In this question and answer, we will discuss place, which ...
8
votes
8answers
1k views
Live Chat on website, does it work?
We are planning to support live chat / support from our websites to increase sales/conversions.
Has anyone tried it? Does it worth the effort and human resources that need to be allocated for this?
7
votes
4answers
786 views
Subscription Pricing Starting Strategy: start high and lower, or start low and raise?
With a subscription based web application aimed at businesses: Is it better to set the initial price at the high end of what you expect people would pay and lower it if it becomes necessary, or should ...
3
votes
4answers
200 views
Can you really outsource marketing of a high tech company?
How do you overcome the marketers not understanding what it is you do?
In my case making the rash assumption they are selling "some IT services". After 3 months I couldn't get through that we don't ...
14
votes
8answers
767 views
To blog or not to blog? Joel Spolsky says no to blogging
A few months ago I posted a question about using a personal blog as my company blog and now I just want to know what the opinion of all of you is regarding blogging for our startup/business.
I find ...
10
votes
5answers
288 views
Can you plan to go viral?
Is it realistic for a start-up to have as a component of it's business (marketing) plan -- to go viral? Is that really something you plan to happen?
10
votes
6answers
1k views
Does charging less than your competitor make your product look inferior?
Our monthly subscription is 30% less than our competitors. We also do not charge a set up fee, whereas, most of our competitors charge $400-600. I think our product is "as good" or better than any ...
8
votes
16answers
770 views
Know any large/public software companies that are using freemium?
I'm trying to find examples of large software companies that have used freemium (whereby there is a free product with a paid upgrade to a premium product).
Anyone know of any companies that either ...
7
votes
3answers
646 views
How to get users enganged and active in a new website?
Me and my team are working on an online project where people can give away unwanted stuff and get stuff they are looking for.
The problem is that from my experience people tend to get engaged in ...
5
votes
12answers
861 views
What is the best book on marketing you have ever read?
What is the best book on marketing you have ever read?
