Tagged Questions
0
votes
1answer
36 views
Choosing the right people for marketing the product [closed]
We have developed a new product that will hit the travel business soon at Pune India. One part needs to be installed on the cab drivers phone, and the other part needs to be installed on travelers.
I ...
1
vote
2answers
134 views
Solving the chicken and egg problem: how to attract paying customers
I am having a bit of a catch-22 with my business model. I am trying to link employers to prospective employees based on personality/work ethic profiles (think eHarmony for jobs). However, I need a ...
1
vote
1answer
48 views
what is a good call to action on postcard marketing
Our company has a platform and managed service for SME that allows them to communicate with customers on (social media, SMS email) create an online presence (with reviews, deal and events pages) and ...
0
votes
2answers
80 views
How to deal with competitors who are constantly slashing their prices?
I recently noticed that one of our competitors has been very aggressive in slashing their product prices. Although our costs are relatively low I am not much of a fan in reducing our product prices to ...
1
vote
1answer
209 views
What is an acceptable commission structure for a marketing rep?
I am a marketing professional with over 10 years of successful experience. My specialty area is strategic thinking/planning.
Recently a local company in its first year of operation asked if I ...
1
vote
2answers
81 views
best practices of managing follow up calls in cold calling? [closed]
Best practices of managing follow up calls in cold calling?
Actually, I am searching for the best protocols in managing follow up calls.
2
votes
2answers
47 views
How do we additional marketing channels such as affiliate partnerships, Fab.com, specialty retail/wholesale for a physical product? [closed]
We are college students bootstrapping out tech startup the AirBNB cereal box way and have launched a physical product to help with this effort; we sell exclusively through our own website. This ...
4
votes
2answers
171 views
How to transform a free trial user to a paying one?
We are a B2B web company, which offers a tool for online sellers ( amazon, ebay ).
Since we got more and more free trial user, our ratio from trial to paying ( which was before near 80% ) got back ...
2
votes
2answers
142 views
Dealing with Free and Lite Version of Competitors
We are new to the software field and have been launched ~4 months = 8 sales so far.The conversion rate is 0.5 %.Product is priced around $25-$30
We are in a market with lot of competition,in fact the ...
1
vote
2answers
177 views
Where are C-level titles for marketing and sales?
I very often see these C-level titles: CEO, COO, CTO, CFO.
But what about marketing and sales? Are there any C-level titles for those roles?
I searched on Wikipedia and I found: CBDO (Chief Business ...
2
votes
3answers
62 views
Why is it necessary for online marketing to be mobile-friendly?
Can online marketing still survive even if it isn't mobile-friendly? What advantages can it give to online marketing?
5
votes
3answers
332 views
Is starting a business without somebody knowing “business” a good idea?
I am a developer since quite some time. I am having some good ideas and plan to start a business in the startup world. I already have a friend who will join me as a co-founder.
Now the problem is: ...
0
votes
1answer
59 views
Which is the right way Technology Consulting or Technology Centric Consulting
I am a regular reader of this forum and am trying to clear my doubts before I actually dive in the real sea.
I am a hardcore developer working in a specific stream, web2.0. precisely on Rich ...
1
vote
3answers
62 views
Product Positioning-Large or Small customer focus
We are a software startup and trying to solve a unique problem, which is applicable for both small and large organizations. Is there any recommendation in positioning the product for smaller or large ...
8
votes
6answers
701 views
How to approach SEO for a new website?
We have just launched (yesterday actually!) a website for our startup - providing mobile and Facebook app development services. Sales will totally drive from leads generated from the website. ...
2
votes
5answers
281 views
Consulting while working
I kinda have a dilemma! My partner and I, who are coworkers, came up with the idea to start our own consulting firm. Our firm will target our present clients. We are Medicaid consultants in a ...
4
votes
3answers
113 views
Where to advertise for such a very targeted market?
My company makes and sells computers for Autodesk software, so Structural Engineers, 3D designers etc.
Where would be best to advertise? We have an adwords campaign running, but we are only spending ...
1
vote
1answer
76 views
Effective way to build up sales channels with low budget
We have a software product to be marketed to Enterprise Level commercial entities. We would like to build some Value Added Reseller and Distributor network with a low budget (unfortunately). What is ...
9
votes
3answers
419 views
When to give up on a product?
I'm getting ahead of myself here because my product hasn't launched yet, but I thought about this and would appreciate the thoughts of this community:
Imagine this:
You're launching a great app (or ...
6
votes
5answers
399 views
Hire a sales guy for a part-time start-up?
Background:
I'm a tech guy with alot of product building experience
I've built and recently launched a SaaS/cloud application for a niche market, targeting small-size companies
The product provides ...
1
vote
1answer
80 views
Should I offer discount coupons for beta users when turning to paid service
This is bit generic question, however I would appreciate to hear different opinions.
I have developed a user based over the last couple of months for my online SAAS business. Now I am going to end ...
6
votes
4answers
368 views
I made a product, now how can I find customers?
This question gets asked repeatedly every day on this site in many different facets, but essentially boils down to this:
I made a product. How do I get customers?
1
vote
3answers
187 views
20% equity for introduction to a major client
I have built a product in the past 4 years for traders that is being used by a few accounts. I haven't done any marketing at all so far, the few clients using it are a few beta testers that have given ...
2
votes
5answers
378 views
How to find salespeople for a startup?
I have bootstrapped a startup and am at the stage where I need salespeople who can go out and acquire some customers. Online marketing doesn't seem to be helping since my startup is a B2B focusing on ...
2
votes
2answers
82 views
How to get excited about selling?
I usually like selling our new product, but today I'm not very excited about it. It really reflects on the feeling in my sales-calls. How do I get more excited about it?
1
vote
1answer
183 views
A Co-Branded website?
Our start-up is not yet launched but has been proposed to make a co-branded website with a big player on the market, where both parties would be presented equally through a number of ads and links to ...
3
votes
1answer
200 views
Small consultancy - first .NET software product out. Advice on release, marketing and selling?
About a year ago I set up a Ltd company to provide IT/Software consultancy to various firms in and around London, UK. This has been going very well and I just completed my first full years accounts ...
0
votes
3answers
66 views
How can a startup market its services, without having an impressive portfolio or clientele?
I am asking particularly about software and IT services company, but I think question can be answered generally as same dilemma is shared by entrepreneurs of different industries.
6
votes
4answers
339 views
What should a technical co-founder look for in a business co-founder?
This is the flip side of this question about what to look for in a technical co-founder.
If I have technical skills and can build a prototype myself, what sort of skills or experience should I look ...
2
votes
2answers
402 views
How to do effective marketing of a software design and development company to win more clients/projects?
We are a small software design and development company with expertise in the areas on facebook apps, iphone, android apps development. Most of our clients/projects have come from sites like Elance, ...
0
votes
4answers
133 views
How to get people to pay before they can see the product or service?
One of the ideas to find out if a new product/service is viable to build is see if there's interest in it. One of the methods talked about is to gauge how many people want to buy it. That is people ...
6
votes
2answers
161 views
Using technical evangelism\advocates
In the context of a software company, when does it make sense to hire a technical evangelist (also known as advocates now). Big companies have them and I've seen plenty of smaller companies with their ...
1
vote
2answers
307 views
Innovative ways to market a niche B2B product
My partner and I have developed a product that is focused on a very narrow industry vertical, and which fills a very specific need. In the grand scale of software, this particular type of software is ...
2
votes
2answers
268 views
Head of Sales/BD/Marketing Equity Share for Prefunded Startup?
I'm considering joining a great team/early startup.
Founder A engineer / mba, brought the vision.
Founder B phd relevant to product
C head of Product - person poached from another company very ...
1
vote
2answers
292 views
Affiliate Marketing Sales Statistics
How do i go about forecasting sales for a new affiliate marketing / e-commerce website? Are there any relevant statistics for this industry available for free?
2
votes
2answers
236 views
Good sales strategy for startups?
I am one of the first employees of a start-up and joined with a technical background. Now a few years down the line, I would like getting into sales. While I am getting good results, I know they can ...
1
vote
3answers
154 views
Cold calling mentoring or coaching?
I have collected books on the subject out the wazoo and they aren't helping. Most of them assume that you're already a sales person, or you have a corporate career background related directly to your ...
0
votes
1answer
67 views
How to project product pricing for medical college/school
Our clients are medical schools/colleges. We have given a free product trial for 2 months with our first client. It is a unique product, there's a great learning process and we have had an amazing ...
0
votes
2answers
169 views
How to scale a startup?
We build a profitable startup In 2 years without any outside investment we are building enterprise software(and producing hardware) for Customer Service Improvement in different ...
3
votes
1answer
67 views
putting new and not cheap product on global market
we aren't exactly a startup because we've been in business for 4 years, developing products for telco companies in my country. What I insisted in last 2,5 years is that we sponsor development of one ...
1
vote
4answers
199 views
bootstrapped startup needs to be creative about “enaging” with out of house expertise
Fanciful title really translates in simple English as this:
We are (read I am) a bootstrapped, cash strapped startup and I need to employ the services of outsite experts but want to a). minimise any ...
4
votes
3answers
169 views
How does one judge the merits of an idea?
I'm at the Imagine Cup Finals, and I'm getting to see lots of students' projects, and lots of ideas. For competitions like that, there are of course a set of objectives that are slated as part of the ...
2
votes
3answers
348 views
What is standard marketing practice for a niche SAAS product?
My product solves a known problem for a specific industry and I am wondering how best to sell this. Eventhough it is a SAAS based product, our leads won't come online to search for this type of ...
2
votes
1answer
216 views
How to sell software tools to developers?
I have Windows desktop tools for developers. I have a few large companies that bought them. It is mostly project managers that did the buying and so far they found me via Google search(I have done a ...
1
vote
4answers
491 views
What is a good structure/organization of a reliable marketing and sales team?
I am a co-founder of a startup company. We sell market data and analysis reports to manufacturers. Our reports have fairly high value, ranging from tens of thousands to hundreds of thousands dollars. ...
1
vote
1answer
190 views
Outsourcing sales calls for online business
I am about to acquire a US online dropshipping business.
Most orders require the clients to fill out a detailed contact form and then a sales person calls them back to close the configuration and ...
2
votes
1answer
156 views
Where do Independent Software Vendors (ISVs) hang out?
We are launching a new quoting software product targeted at ISVs, but don't know where to find them. I won't include the link as I don't want to seem spammy, but it's in my profile if you want to ...
1
vote
1answer
233 views
Sales quoting - what tools do you use to generate and manage quotes, and how much time do you spend? [closed]
I am curious what tools people are using out there to generate and manage their sales quotes. I would like to better understand the market for our online quoting system.
Where do most of your leads ...
1
vote
2answers
61 views
What are the best magazines to put an ad seeking for sales&marketing bus. partner on commission basis?
My company developed and validated highly innovative water purification products for residential and commercial applications. What are the best magazines to put an ad seeking for sales&marketing ...
2
votes
2answers
118 views
Sales and Marketing Co-founder-Ivy League MBA or Industry Expert?
I am working on a software product, which is going to revolutionize a specific industry. I checked with couple of top guys in this industry and they are all impressed. It is a billion dollar problem. ...
