1
vote
3answers
209 views

In-house vs. 3rd Party PPC Management

I own a successful website selling a software product, but we do absolutely no in-house marketing at all. 75% of our sales come from affiliates promoting us. So, we'd like to become more involved in ...
4
votes
7answers
1k views

How can I best utilize AdWords to test product ideas?

In order to test interest in a product, I've been told that its useful to use AdWords. What's the best way to maximize the usefulness of AdWords. How do I measure whether or not an idea is useful? ...