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0
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1answer
607 views

How to Start an Advertising Agency

I want to start a Advertising agency. I already have many of the requirements like a video and image editor (my friend), highly skilled software and electronic engineers (my brother), and an accounts ...
3
votes
6answers
135 views

I need to sell a product with my friend who funded the hardware costs, I funded the software costs

An old friend of mine suggested that I develop a piece of software so we can sell it. He has the contacts, and I am technical with no contacts. I have now finished the project, and he now needs to ...
2
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5answers
745 views

Was Facebook's early strategy of exclusivity the reason for their growth?

Facebook started at Harvard and then spread to a very few other colleges early on. Eventually anyone with a university address could get an account, but they always kept an air of exclusivity. When ...
5
votes
2answers
160 views

How to offer BETA Codes?

I have launched a web app a couple of days ago in closed BETA and I have been trying quite hard to contact relevant bloggers (about 12 of them now) to post/tweet about my startup and to offer BETA ...
1
vote
1answer
33 views

Suggestions for a video game site that deals with videos?

I'm about to launch a very (VERY) simple site for video games. It's basically a site that allows you to watch Youtube videos for video games. I'm struggling with the "chicken or egg" problem. I was ...
1
vote
7answers
300 views

budget: spend on domain or on adwords?

Assume that we've got a 10.000 (usd or euros) budget. Which of the following 3 options is better for launching? 1) Spend all of it on a great domain (e.g mymobile.com) 2) Spend 20 on a mediocre ...
2
votes
1answer
331 views

Pilot customer incentives for intial launch of start-up

As I work on finishing up the final details for my start-up. I wanted to know if anyone here setup pilot programs for their first few customers at discounted rates or for free for a limited period of ...
1
vote
6answers
322 views

launching in about a week. what to prepare?

So finally, I have been able to successfully fix all the bugs and issues with my SaaS startup. Any guidance on what I should be preparing ? I know, I should've released early, but the lean startup ...
0
votes
3answers
453 views

How do I choose the right sub-segment to market my new Q&A community to?

I'm launching a new Q&A community and was wondering how specific a market I should target while seeding and promoting the site in its early stages. If the ultimate goal is for it to become the ...
3
votes
1answer
301 views

What makes a Successful Web Site Launch?

What are the 5 must-do basic things to have a shot at being marginally successful on a first day web site launch? The measure of success is defined (in our case) as at least having: 1) 50000 hits on ...
2
votes
1answer
402 views

Pre-launch Advertising

My partner and I are launching a website for widgets you can put on your website. We design a few nice looking ones and make it really easy to grab your own version. We want to end the pain of ...
11
votes
16answers
767 views

startup service design - launch early with mediocre design or later with “perfect” design?

Have a look at the following layouts for some well known services: http://www.syncplicity.com/ http://gowalla.com/ http://foursquare.com/ http://www.mint.com/026d/ https://cheddargetter.com/ ...
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11answers
884 views

How to Resolve a classic Chicken and Egg Dilemma?

My team and I are facing the classic Chicken/Egg dilemma and need help resolving this issue. So here we go: We built a highly scalable, dynamic Career site 100% dedicated to to the IT Industry and ...
1
vote
1answer
70 views

What do you do when in “launch mode”, above and beyond the norm?

We all have the normal day-to-day tasks and meetings and communications across functional areas. But what do you do specifically above and beyond that as you near a new product launch? It could be ...
0
votes
2answers
127 views

when to switch a hobby/interest to a business

I've managed and started many businesses, and continue to work in a business advisory role today. I've recently initiated the closing of my fourth start-up (mostly due to lack of time, but there were ...
4
votes
4answers
411 views

How to launch software: Hollywood launch or Gmail approach?

As far as I know, there are two recognized way to launch Software: Hollywood launch 1) Teaser 2) Preview 3) Launch Gmail Approach 1) Few invites 2) Beta 3) Buzz and Marketing 4) Public From your ...
3
votes
2answers
274 views

Best time to launch my software?

Our team has been developing a product which we initially wanted to release in early November. Although we are nearing the final stages, private beta testing is continuing to reveal new and annoying ...
0
votes
1answer
192 views

Starting travel business in Massachusetts?

I currently run a home based travel agnecy in WA state, and will be moving to MA next year. I looked around the MA gov't website to try and find out what I need to transfer my company, but it's very ...
0
votes
2answers
299 views

Want to test the market/idea before launch, but how?

We are working on web app for restaurant/cafe/bars and want to test the market. What we want to achieve? As our product is still in development stage and take at least 30 days to come in beta stage, ...
4
votes
8answers
393 views

Is it a bad idea to launch a startup in August?

We have a service that will be ready to launch in 2 weeks. Is it a bad idea to launch it in August? Should we wait until September? The fact is the service is ready, and I don't like the idea of ...
2
votes
2answers
2k views

Equity for unfunded, pre-launch startup as Business Development lead?

I left my job to join an early stage startup at its absolute infancy. I came on board immediately in a biz dev role and am one of only two full-time employees. The other is the actual CEO, the 3rd ...
1
vote
1answer
44 views

Looking for suggestions and tactics to target news releases for a new web site

As we continue to build and refine the media strategy associated with the launch and post-launch media plan for our new web site this summer, I've used the questions and answers on the site on ...
0
votes
5answers
370 views

Does putting Google Analytics' and Clicktale's code onto our password protected Alpha site expose the content?

We are launching a new site this summer and will have the Alpha version available shortly. We'll be testing this privately with a small group of trusted people before we do our public launch. To ...
2
votes
5answers
115 views

Launch during summer or wait till autumn?

We are planning to launch productivity web app :) Summer is defiantly slow time on web and I was thinking, is it better not to launch in summer and wait till autumn?
0
votes
2answers
171 views

Freemium :: model?

All With the freemium model. Should we launch the FREE offerings first, then BUILD and sell the premium stuff, or have at least one premium service available before lauch?
1
vote
4answers
220 views

Should I launch 2 web startups at once?

I can't decide which one of two possible web services to launch so I am beginning to think that I should hedge my bets and launch both. Without getting into detail about each lets assume they each ...
2
votes
2answers
149 views

marketing a upcoming website

I will be launching my website (ecommerce site) in two weeks. I was wondering if there is an effective way (or what shoul I do) to tell people about the official launch of my website. should it be a ...
5
votes
6answers
189 views

What's your favorite book or resource for social media marketing?

I learned quite a bit of relevant information in reading David Meerman Scott's excellent book, "The New Rules of Marketing and PR" I'm looking for similar focused, tactical, and useful resources to ...
8
votes
4answers
2k views

How do you solve the “chicken-and-the-egg” problem?

There are two variants of the chicken-and-egg problem: When there are two distinct classes of participants in your business, e.g. buyers and sellers, but it is hard to attract one class without ...
0
votes
3answers
191 views

What's your one best idea to help a new social media / user generated content web site go viral?

We're launching a new web site in July - a mix of social media and user generated content. The site will have a broad and simple value proposition - think of this as horizontal segmentation. This ...
1
vote
4answers
275 views

Should I give my product away for free in the beginning?

I own a website service that teaches people a language in a fun way (just one language for now). There are over 50 lessons now and members compete to earn the most points by completing a quiz game. ...
1
vote
4answers
356 views

how to make the right connections?

I have recently left my job as a healthcare desktop/network technician, and started my own company. I want to leverage my knowledge and expertise in healthcare and the applications/networks. SO I want ...
1
vote
7answers
367 views

How do I get reviews for my newly launched review website?

I recently 'soft' launched a site focused on providing a platform for people to read and write reviews about hotel gyms and fitness centers. I want to slowly start marketing the website but really ...
1
vote
2answers
132 views

Marketplace Launch Members

we have just launched our startup 7 days ago, and after 7 days we have 70 members and 140 entries. Because we are a worldwide marketplace we have launched with an empty database of users and entries. ...
2
votes
5answers
267 views

Is Pre MVP a good idea?

Our Minimum Viable Product will be an online service. Development takes some time. Meanwhile we would like to release a small but supposedly impressive feature for free. The goal is to get some ...
4
votes
4answers
244 views

Why do some companies like Apple hide announcing their new product till the last moment

One reason I can understand is that they don't want competitors to find out the features of their product hence releasing their own product before they get a chance to release it themselves. I ...
10
votes
4answers
1k views

How to request a review from bloggers?

We do have a product without demo, we only give out evaluation copies to potential clients and people who'd like to do a review the product. It's a long story why we don't have a demo, suffice to say ...
5
votes
4answers
291 views

Should I start talking about my future product, or should I wait till its ready?

I've registered my small consulting company about a year ago and since then we provide consulting and support for several clients, one of which is one of the industry largest organizations in the ...
5
votes
4answers
196 views

help! launched and inbox flooded with questions and feature requests

I am happy it's picking up so much momentum. I am in SaaS industry. however, there are lot of inbox filled with questions, support request, and feature requests. I find it's overwhelming. I am ...
2
votes
2answers
180 views

Releasing early, what other steps can I take?

so 2 weeks before launch, I began posting on several niche relevant forums. Around 400 people have signed up with their email. I will be sending invites. I submitted my app on digg, and got 5 diggs. ...
3
votes
6answers
384 views

Launching Enterprise Software

The enterprise software business is unique. What steps would you take for launching your enterprise software once it is ready? Thanks. Edit: Lets use targeting the manufacturing industry ...
4
votes
5answers
319 views

Is launching just before Christmas/New-Year a good idea?

We've had our app in beta for the past few months and we recently launched a major update which gets us to the point where I'm happy calling it a version 1. There's still a million and one things to ...
2
votes
3answers
349 views

How to convert Beta Users to Sales

We've just finished a quite successful beta, most of the beta users were happy. Now we are ready to release the product and this is an enterprise product so we are not directly going to sell to beta ...
2
votes
2answers
905 views

Found product with the same name but from another country before launch

We've invested time and money into advertising our product which we will be launching next month. We just discovered another product with the same name just launched in a European country. Their ...
3
votes
2answers
331 views

First Product Launch - help!

I'm hoping to launch my first product of my first start-up in the month or so (New Year time-frame). Any advice as to how to avoid problems and get it out there quickly, easily and effectively? What ...
6
votes
3answers
297 views

Where to Submit a Press Release?

We have just launched our new website/service and I have written up a press release announcing that launch. My only problem is where exactly should I send this press release to? Are there any ...
17
votes
11answers
1k views

Do I launch website now or wait for my application to be v1.0?

I'm in the process of developing a desktop application and I expect the first version to be finished by mid-march 2010. I have purchased the domain name and I'm very happy with the one I've got. My ...
3
votes
3answers
104 views

Release or wait for data to be available?

We are planning to launch a web site for real estate ads. Actually, it's a web site where real estate agents can post properties(houses, flat, land) to sell or to rent. Then other people can look for ...
8
votes
9answers
400 views

Best Place to Get Good Constructive Feedback on New Site

Where is the best place to get some good constructive feedback for a site we just launched? Is that a place like this one or a different medium? Any input would be appreciated. Thank You!
6
votes
3answers
510 views

What are the best practices for launching a web startup?

I'm not just talking about the initial launch, where you get the traffic spike from contacting all the bloggers, I mean about marketing it right after that point.