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6
votes
2answers
150 views

How should I approach the media and influencers about my small business software?

I recently spoke to the Director of Sales of a new, successful CRM software. He said a key part of their marketing is PR and getting the media to talk about them. We're building a software for small ...
8
votes
6answers
708 views

How to approach SEO for a new website?

We have just launched (yesterday actually!) a website for our startup - providing mobile and Facebook app development services. Sales will totally drive from leads generated from the website. ...
2
votes
5answers
153 views

How to Create “Engagement” Leading to Inquiries - for B2B and solo pros

I was prompted by this apparently disliked question which got no traction: Please Provide a Real Life Scenario of Self Marketing Using Social Networking... that WORKED My question is a lot more ...
8
votes
3answers
308 views

What are basic steps to creating a simple marketing strategy for a small startup?

I have started a small startup online business. I need to drive traffic to the site and create new users - a classic "inbound marketing" problem. I have seen that people have asked similar questions ...
1
vote
2answers
188 views

How do I get the word out about my SMS Reminder Service startup? [duplicate]

Possible Duplicate: How Do I Promote My Business I launched an online SMS appointment reminder service about 6 months ago. So far the users have been quite happy with the service and the ...
11
votes
2answers
671 views

How Do I Promote My Business

Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Promotion ...
0
votes
1answer
47 views

What lead nurturing application do you recommend?

An online company, targeting very small business sellers, the target audience can sign up for a newsletter as well as download a variety of valuable content (guides, etc.) as well as request ...
2
votes
6answers
310 views

What is the best webinar platform/service to use?

I am likely to launch a webinar series with some partner companies that is targeted at individuals. Initially we might be as small as 50 - 100 attendees at first but it has the potential to be ...
1
vote
4answers
202 views

bootstrapped startup needs to be creative about “enaging” with out of house expertise

Fanciful title really translates in simple English as this: We are (read I am) a bootstrapped, cash strapped startup and I need to employ the services of outsite experts but want to a). minimise any ...
2
votes
3answers
354 views

What is standard marketing practice for a niche SAAS product?

My product solves a known problem for a specific industry and I am wondering how best to sell this. Eventhough it is a SAAS based product, our leads won't come online to search for this type of ...
4
votes
7answers
843 views

How can I evaluate a link building company?

We're looking for a link building company, but are weary of anything we find in Google. So far I've looked at: backlinkbuild.com (most promising so far for their blog network) submitedge.com (for ...
0
votes
2answers
114 views

I launched a DIY website software company. How/where would you market it?

Currently the software is in alpha and we're looking for some more users and are not sure where the best place is to drop an invite code or whatever other strategy will help us gather up some business ...
2
votes
1answer
35 views

How do you test messaging and positioning?

I know this varies as to who your audience is. But for those targeting enterprises and for those targeting consumers (online applications) how do you test your messaging? Focus groups, A/B testing, ...
9
votes
4answers
580 views

What is the best way to spend an initial budget of $1000 on SEO?

We recently launched an online quoting SaaS and are targeting some fairly competitive keywords (e.g. quoting software or quoting system). Because the domain is relatively new (~6 months), I know it ...
3
votes
2answers
159 views

Facebook pages for different websites

I am having problems getting my head around facebook pages. I'm a technical guy, and I have read the facebook docs as well as a few blogs on why to use facebook pages - however, I don't quite get it. ...
1
vote
1answer
240 views

Sales quoting - what tools do you use to generate and manage quotes, and how much time do you spend? [closed]

I am curious what tools people are using out there to generate and manage their sales quotes. I would like to better understand the market for our online quoting system. Where do most of your leads ...
2
votes
2answers
461 views

How to narrow a specific target market from a larger overall market? (B2B SaaS)

We're in the final stages of building an online quoting system that automates quoting and lead generation for B2B companies, via their own website. The overall market for our software is large - ...
0
votes
2answers
211 views

What are the marketing techniques can startups use to reach to its target market - Hotels and restaurant

We are a service startup and we work with hotels and restaurants helping them create their online presence like their site/blog or presence and spread in social media platforms. Though some of our ...
5
votes
2answers
338 views

Linked In: Hide Contacts from Friendly Competitors?

Is it possible to hide your contacts from only certain people? Such as direct competitors that you are linked to? For instance, maybe you have you are friendly competitors but you don't want to ...
1
vote
2answers
181 views

Free and Effective Places to List a Startups Site?

I am hoping to get suggestions to where it is possibly to get linked from and/or get your business listed for free? I know of diystartups.com which is decent. Any other suggestions? Thanks, Alex
6
votes
5answers
237 views

What role do you see QR codes playing in marketing?

Those funny square codes seem to be popping up everywhere. From the pages of USA Today as a hyper-link to news pictures, in the airport to download reading material after watching a bank ...
0
votes
2answers
237 views

Marketing Strategy for Startups, that worked!

Marketing is the key of any startup. All of us have great products, but how to market our product is the most crucial. Twitter wasn't the first microblogging, Facebook wasn't the first social network, ...
0
votes
2answers
147 views

Do you feel anxious when you don't receive any inquiry from prospective clients for consecutive days?

What do you do when you don't receive any inquiries from potential clients for consecutive days?
1
vote
4answers
155 views

How should a small business providing local services do link building to get ranked high in the search engines?

Assuming an appropriate amount of on-page optimization has been done, and a sites structure is good, how does a small local business acquire links without resorting to purchasing them? The numerous ...
0
votes
3answers
550 views

Facebook - Like the Page or App, or Like the Site URL?

I've been working on a passion-project for a while called Pi Day Challenge - it's a site designed to inspire people about math and celebrate 3/14. One thing that I thought about tonight was whether ...
0
votes
4answers
4k views

How to reply to a prospective client's first inquiry in email?

I'm an English-Chinese interpreter and receive prospective clients' email inquiry about my services from time to time. However, I found quite a few clients become unresponsive after I reply to their ...
3
votes
1answer
150 views

How to use google analytics for growing my business

I recently set up a website and inserted GA code to the website. I am using the GA tool (well, looking at the numbers), but apart from the obvious numbers like #visitors, bounce rate etc, I am a litle ...
2
votes
2answers
132 views

How to do inbound marketing if you don't have enough resources?

I think we all agree that inbound marketing is hard, takes time and time is money for all small startups. We do have some staff but all occupied with running the business and we don't have anyone to ...
1
vote
2answers
292 views

Can anyone recommend a company that hosts or sells landing page templates?

I am looking to do some A/B tests using landing pages but I am not a designer. Do you know of a company that sells or offers hosted landing pages at a reasonable price? I have looked at ...
3
votes
2answers
174 views

How do you determine which online marketing tools/applications to use?

So you want to do marketing for your company. You've created a marketing plan and want to implement it. How do you determine which applications/vendors to use? For example, for email marketing and ...
3
votes
7answers
226 views

Can you provide some blogging advice?

So I would like to start a blog for my company and I am challenged with a few things and not sure what to do. Here is my challenges: I am the CEO and have no experience with writing good content or ...
0
votes
6answers
201 views

How to start spread the fire

I've gotten a page up and running. It's some what appealing but not the best in the world. I am wondering how I can start spreading the word, fire, using Facebook. I've gotten the site up, I've ...
0
votes
3answers
193 views

Facebook, twitter, Google, which is the best marketing place? [closed]

Is it better to do marketing on Facebook or twitter than Google?
0
votes
2answers
362 views

Whats better for Social Media Marketing? Facebook Share or Facebook like?

I am trying to collect numbers, to show how many people like my idea. I am thinking of making the website viral. I want to make it so, that when one person likes/share the site, other people see it ...
0
votes
4answers
2k views

Where to find a good Internet marketing plan template?

Is anyone out there aware of an online resource that provides a template that lists the main components of an internet marketing plan?
1
vote
4answers
131 views

What is the best way to gain access to my attorney's client list?

Ok, slightly controversial headline - but at least, it got your attention. An associate of mine is an attorney. I used to work with him in the past, but have not made contact with him over the last ...
5
votes
12answers
867 views

What is the best book on marketing you have ever read?

What is the best book on marketing you have ever read?
0
votes
4answers
187 views

Are there companies outhere that we can outsource PR, inbound marketing and general marketing/promo/sales work to?

We are small bootup startup. We recently launched a MVP website. Marketing is generally, 'not our bag' and we would like to seek the help of someone/an entity that specializes in this field, to help ...
12
votes
3answers
306 views

Should we dare to “enter the dragon's lair” in order to promote our website?

We are a small startup, just released a MVP and are now in the promotion phase. As part of the promotion we are seeking to get the message out by writing articles on other (related) sites etc. There ...
3
votes
4answers
256 views

How do I find out which sites send the most traffic to my competitors website?

Is there a free resource that I can use other than alexa.com?
2
votes
3answers
740 views

How to answer a business phone call? Is there any good book on that?

Some customers may call you to inquire about the rate, how to answer such phone calls tactically? Is there any good book on it?
1
vote
4answers
419 views

Knowing what PPC keywords your competitors are using

I was checking out www.keywordcompetitor.com and they claim they can tell you what keywords your competitors are using in their PPC campaigns and organic listings. They can also monitor every move ...
3
votes
6answers
216 views

How often do I post a blog?

SO I was told I should have at least three posts a week but do I post a blog every two days or just post all three at once at the beginning of every week? Why was makes more sense?
3
votes
3answers
102 views

PR Firm Suggestion

I am part of a startup that offers accommodations across the world. We are hoping to hire a PR firm that has experience with startups (and knows digital marketing clearly). Does anybody have ...
10
votes
4answers
476 views

How to create a great niche content site?

I think I've recently discovered a niche with several high-traffic keywords, that doesn't have a good source of content ranking for it. I intend to create a content site for this niche, and I'm ...
1
vote
3answers
151 views

Blog woes: I don't host it and it's subdomained, but should I host it and be subfoldered?

I'm a web developer who is one half of a start up. Part of our business is designing, building, and hosting websites for clients. Past experience has shown me that webapp maintenance can, at times, be ...
2
votes
3answers
78 views

Reconciling interruption marketing

As an engineer who study marketing (or attempt to), I wanna subscribe to the belief that we should strive to gain permission rather than actively interrupting people for attention. At the same time, ...
5
votes
1answer
104 views

Do the same Inbound Marketing rules apply for a systems company?

My present company is a systems company that has to sell both hardware and software to business end customers. We are close to launching our product and I was wondering if the same Inbound Marketing ...
3
votes
6answers
390 views

What kind of skills should I look for in a Head of Marketing?

IT used to be said that half of the money you spent on advertising was wasted - but you couldn't tell which half (bonus points to anyone who know who originated that). Online marketing is different, ...
0
votes
3answers
226 views

Should we have a sub domain, a new domain or a different path for new a category?

We have a platform Skill-Guru for teachers and experts to create test. The Skill-Guru blog section has topics which are mostly technical and some new news or test announcement . Now we have experts ...

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