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How to use google analytics for growing my business

I recently set up a website and inserted GA code to the website. I am using the GA tool (well, looking at the numbers), but apart from the obvious numbers like #visitors, bounce rate etc, I am a litle ...
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I was checking out www.keywordcompetitor.com and they claim they can tell you what keywords your competitors are using in their PPC campaigns and organic listings. They can also monitor every move ...