3
votes
3answers
3k views

Source for average customer acquisition costs by industry or retail category

My partners and I are building a site which provides a unique way for merchants to acquire new customers. To guide the development of our initial pricing strategy, we are looking for some benchmarks ...
5
votes
11answers
482 views

How totally insane would it be for your price to be “whatever you think it's worth”

This is a hosted (zero-install) web application. You create and account and stuff happens. The unattended costs (ignoring tech support, ads, etc) are easy to compute per customer. Here's the idea: ...