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0
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0answers
29 views

What are the most important business goals of a homepage? [closed]

For a website / app homepage what are the most important business goals? Being aware of the minimal amount of time to hold the users attention, its really important that the page is designed in such a ...
0
votes
0answers
51 views

What conversion rate should new site expect? [closed]

For online info product related sites, what type of conversion rate should a new B2C site expect? I'm thinking below 1%. Are there any references to conversion numbers for his category? Is the ...
2
votes
1answer
176 views

Examples of email autoresponder strategies?

I'm searching for some examples / case studies / strategies / advice for crafting an email autoresponder series, with the goal of converting newsletter subscribers into customers of my saas service. ...
9
votes
3answers
170 views

When is it too early to measure conversion rate?

My bootstrapped saas startup launched only a few months ago. My traffic is growing steadily but still fairly low (~200 hits/day). Although I do consider the product validated (we have a growing ...
1
vote
2answers
101 views

Methods to track desktop software sales conversions

What methods are people using to track landing page -> time limited free trial -> purchase of desktop software? I'm having trouble coming up with a clear solution. Anybody face this issue and come ...
0
votes
0answers
44 views

Does extended validation improve conversions?

Is there any (unbiased) data available on what effect Extended Validation certificates have on conversation ratios? Is there any measurable improvement to normal certificates?
3
votes
3answers
268 views

What is good conversion from trial to paid for SaaS?

I wonder what is a good conversion ratio from trial to paid for B2B SaaS which costs $10/month. Our service is about cloud management. We have conversion of 20% (20% of people end up paying at the ...
5
votes
2answers
228 views

What format for a software homepage will result in more sales?

Currently reviewing two types of homepages for software products: Stylish with minimum content on the homepage: boxshot, download button, buy now button and sometimes features listed as small ...
1
vote
2answers
123 views

Selling Software: How Short Can My Sales Form Be? People Are Lazy!

Ok, I want to sell software online. To boost conversion rates I want a really short and sweet sales form, because people hate long forms. So, what are the minimum things I should ask for. I guess at ...
6
votes
2answers
86 views

Trial email schedule

The users of my saas app have a 14 day trial run to decide if they like it enough in order to stump up the cash for a monthly subscription. I'm trying to work out a schedule of emails to send the ...
5
votes
4answers
278 views

How effective is Facebook marketing?

What impact did your Facebook fan page have on your sales or traffic? Did you try to measure conversion rate: "Facebook fans/visits" or "Facebook fans/sales"?
6
votes
3answers
215 views

Should I be concerned with a low conversion rate?

I have a new bootstrapped SaaS app that targets small businesses. It has a 30 free trial offer. The visit to trial conversion is around 1%. Currently I have 9 paying customers with 360 trial sign-ups ...
-3
votes
4answers
251 views

Does 20,000 free downloads mean at least 10,000 paid sales?

I have found certain shareware software products have large number of downloads. My question is if there are some 20,000 free downloads, how many of the downloaders would have actually bought and ...
7
votes
2answers
514 views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
0
votes
4answers
209 views

Converting website visitors to registered members

I've got a niche restaurant rating site, and there is only one direct competitor out there, that has been the go to site for this niche for about a decade. My site is different in every way other than ...
3
votes
1answer
150 views

Free tools to help increase conversion rate of a site?

I am at a stage of growing a site where it is in open alpha, and there are about 50 people coming to the site per day or so...without any solicitation. They come from stumbleupon, google, and a few ...
3
votes
8answers
538 views

Desktop Software Startup: 11 Downloads, 2 pre-sale questions, no purchases

I am really stressed out. I launched about a week ago. So far there were 11 downloads of the free version. I had 2 pre-sale questions about the product. There have been no sales. I advertise that ...
3
votes
3answers
102 views

When should I start worrying about the number of signups I have on my landing page?

I just launched my landing page a few days ago,and I'm already fearful that I won't succeed, which may be unrealistic considering how early I am in the process. I've started working through The Noob ...
1
vote
1answer
96 views

Why are most call to actions on websites to the pricing page?

I am just wondering why most standard web 2.0 websites have the main call to action button on the homepage send the visitor to the pricing page? This is assuming a pretty typical navigation structure ...
1
vote
2answers
65 views

On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another website? [closed]

Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
3
votes
4answers
300 views

Is the “invite based” sign up worth having for a new application or startup?

So, just as the title states, is it worth it? I've seen a lot of newer services try this model, including Google+, Spotify, etc. but I'm not sure if it really created enough value for the services. ...
1
vote
1answer
77 views

Converting users to enter content on crowdsourced site

I've been running a crowd sourced quiz site for a while: http://www.quizmash.com While I'm getting plenty of quizzes taken through google search traffic, my conversion rate to entering a question is ...
2
votes
2answers
235 views

Page flow: Multiple pages vs One Single page

I'm considering how to structure my product tour and was wondering what the best approach would be with regards to the page flow. Currently, I have split the entire tour into 7 subpages. ----- ...
1
vote
2answers
446 views

Open-Source / Free Live Website Chat - for customer service / sales

I was wondering if anyone has come across a free / open-source website chat? I'm interested in something similar to oLark or Live Person, without the monthly fee's... Has anyone ever come across ...
9
votes
3answers
554 views

Should I be concerned with a 0.2% conversion rate?

I have a new bootstrapped web service that targets consumers. It has a free trial offer. The visit to trial conversion is respectable, ranging from 10% to 15% on 300 samples. However, my conversion ...
1
vote
3answers
123 views

How can I set up a way to automatically calculate (goal number/new visitors) in Google Analytics

I have set up a goal which will count the amount of sign ups I get on my site. I need to divide this number by the amount of new visitors in order to get my conversation rate. From what I can tell, ...
0
votes
2answers
211 views

How do I calculate conversion rate when users can login from the landing page?

I know conversion rate is calculated as (signups/visitors)*100 but my landing page is also used as the page that users login to the site. Therefore, some of the visitors will be existing users ...
1
vote
2answers
105 views

Experience including site links on splash page

Has anyone done any ab testing between a splash page which includes links to other sections of the site vs. a splash screen with basically just a "sign up" link? My site (http://getcreditable.com), ...
8
votes
8answers
1k views

Live Chat on website, does it work?

We are planning to support live chat / support from our websites to increase sales/conversions. Has anyone tried it? Does it worth the effort and human resources that need to be allocated for this?
1
vote
2answers
382 views

Advice in placemat advertising for a web based healthy snack delivery startup?

I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy ...
3
votes
6answers
248 views

Clients taking a long time to pull the trigger

We are a startup building an e-learning tool for the medical education market, and we had a few meetings with colleges. One potential client is taking a long time to decide whether to use our ...
10
votes
2answers
445 views

Does code-signing a software app improve the conversion rate?

My small software company ships both SaaS and downloadable versions of software. I was wondering if signing the "downloadable" apps with a code-signing certificate will improve conversions? Well, I ...
2
votes
1answer
103 views

Should I announce a 1-866 number on my landing page?

My company has a toll-free number (1-866) in the US. Will it improve my conversion rate if I announce this number on the landing page for my AdWords campaign? Will people feel more confident if they ...
1
vote
2answers
599 views

Do I have a really low conversion rate?

My startup sells designer furniture exclusively via an internet shop, we are have been around for about a year now and sell in 5 different countries. We do manage to get plenty of visitors but the ...
3
votes
2answers
638 views

Trial to paid conversion ratio

Are there any good reference points about trial-to-paid conversion in SAAS world? What factors impact this ratio. I am looking at streaming rich media for B2C.
5
votes
6answers
455 views

When freemium goes bad, How to fix?

Basically we went down to freemium path quite a while ago, now got thousands of users who don't convert and free version cannibalizes sales (there is no exact way to figure out numbers on this one ...
4
votes
1answer
172 views

Can anybody that has used Google Merchant Center share his experience?

Can anybody that has used Google Merchant Center share his experience here? I am particularly interested in selling consumer software. What traffic do you receive compared to other traffic sources? ...
4
votes
4answers
320 views

Download to Install Conversion Ratio - Are these numbers 'normal'?

Got to know about this forum through Jason Cohen blog. I actually just sent a similar email to Jason as well. I have a bit of an issue that is proving to be very challenging and I thought of asking ...
2
votes
3answers
76 views

What can i do to convert “half-conversions” to conversions?

I'm running a niche dating site and I'm working on improving our conversion rate, which is not bad (about 15%), but can always go better. Our registration consists of : user registration step 1 - ...
2
votes
2answers
383 views

Is 1 to 3 % an acceptable conversion rate for a web service startup?

My friend and I are developing a web service startup at http://gnymb.us, and out of 70 unique visits to the site, we have had two signups so far. Is this good?
3
votes
6answers
2k views

What's a good conversion rate?

Ideally 100% :), but realistically, what should I expect a decent conversion rate to be? 20%? 2%? 0.2%?
1
vote
2answers
192 views

How can I improve my conversion rate?

We've yet to start beta, as we would first like a large user base to start with. But our conversion rate to sign up for beta isn't the best. Any advice on that front is appreciated.
0
votes
1answer
258 views

Facebook like open sign up form on the frontpage, is this better?

Faebook has a sign up form on the front page itself? has any body done A/B test on something like this vs. another page loaded for the sign up form?
3
votes
4answers
151 views

Do 3rd party seals like Truste or Verified increase signup/sales?

Can anyone point me to a blog post with hard metrics? I'm referring to seals like this: https://store.truste.com/privacy_services_aff/
11
votes
10answers
1k views

Really low conversion rate, what does it mean?

My startup sells a fairly expensive (2500$~) desktop product, we are new in a well-established market and it's been 2 months that we are selling the product. We do have an evaluation request page ...