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Commerical Open Source and Community Open Source

I am thinking on working on an ERP system that I can sell or support on it. Currently, I have OpenERP and Tryton in my mind. Based on the comparison done on Wikipedia and other website, I was noticed ...
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What's the best launching strategy when building a (social) community?

I'm contemplating a couple of options: A) Create a lot of buzz, just before the opening B) Create quite a bit of buzz about the beta phase and have interested people sign up/test C) Just let the ...