Questions about creating an image for your company or yourself. Specifically, how the business is represented to other people and other businesses.
4
votes
7answers
927 views
Non .Com Domains - Does it Really Affect Branding?
I was always under the impression that the domain extension didn't matter (as long as it was .com, .net, or .org). I have always tried to market the extension in my brand if it wasn't .com, and I ...
1
vote
1answer
1k views
New brand under a DBA for a separate division in the company
We have a new web-based application that is due to launch towards the end of the summer. It has its own domain name, of course, but is really not related to the core of the business or our current ...
18
votes
7answers
2k views
Referring to one-man-company: use “we” or “I”?
I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I".
Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
2
votes
8answers
552 views
Domain name starting with “get”
What do you think of domains that have the word "get" before the actual product name, just like getclicky.com or the domains used by 37 Signals products (basecamphq.com, campfirenow.com)?
Does it ...
4
votes
9answers
302 views
Is there any definitive list of reasons why you should always go with .com?
Is being a non '.com' website create friction amongst a set of internet users?
Is being a .com really easier to remember?
1
vote
2answers
73 views
Which one of those emails are the most appropriate to give and print on cards?
I need your opinions about which email structure should we go with. For example my name is Gregory Gillespie.
gillespie@company.comggillespie@company.com g.gillespie@company.com
...
5
votes
5answers
433 views
Branding vs. domain name availability… and the consequences to creative solutions?
With the introduction of more versatile domain names, people have been utilizing subdomains and clever suffixes to create more unique domains (ie. del.icio.us.)
I've also come across others that use ...
4
votes
3answers
486 views
tips for choosing a pen name for business
I want to get a pen name for myself that I can also use for my startup. I will use the pen name as my personal brand and build a blog based on it.
So basically my target is to get a strong pen name ...
4
votes
3answers
177 views
Advice on protecting a business name in the US
There is plenty of material here on when to incorporate in the US for tax or other business reasons, for example:
When to set up the LLC
Worth it to incorporate
When does it make sense to ...
3
votes
1answer
68 views
What would be the drawbacks of this OEM model?
It is time for you to play the devils advocate.
We have created some software, which is conceptually similar to Excel, in that it is multipurpose and useful in a multitude of domains. Let's say that ...
2
votes
2answers
174 views
Using brand logos for polls on my website?
I make some polls on my website, like :
What do you prefer Ford Explorer or Toyota 4Runner?
Is such a poll allowed without explicit permission of Toyota and Ford?
Next step:
Can I use their ...
