Questions about creating an image for your company or yourself. Specifically, how the business is represented to other people and other businesses.
-1
votes
0answers
16 views
What is the best branding company or agency worldwide? [closed]
Which agency would you use if you had unlimited resources to allocate in your startup's branding?
0
votes
1answer
34 views
How to make a brand book to document company's visual language [closed]
I need a way to bring together all the visual language of my business into a coherent document complete with reusable files, textures, colours, fonts etc. I have heard of companies having a 'brand ...
0
votes
0answers
24 views
Domain hacks for website [duplicate]
I am trying to register a new domain for a software product website and thinking of using domain hacks. Something like http://del.icio.us or bit.ly or fold.it. In our case ending with .it or .io. But ...
1
vote
2answers
117 views
Should I use my company or website logo on my business card
I have a start-up company and currently working and promoting one website. Should I use the logo of the website or the logo of the company on my business card when I approach corporate clients to ...
2
votes
2answers
115 views
How do I develop my personal brand with two unrelated topics?
I have a full time job and career but I also have a side business developing desktop and web apps. There is very little overlap between my career and my side business. I have been using my personal ...
5
votes
7answers
294 views
Managing multiple online personas
I currently own a resume writing business, but am also starting up a separate B2B copywriting business as well as another online marketing site. All of these ventures have very different customers, ...
3
votes
3answers
185 views
Should company A have different social network identities for each service/website?
Let's say company A produces various online services that fill different needs. Do you think they should have a separate Twitter/Facebook fan page for each service? Or should there just be one main ...
6
votes
4answers
220 views
How do you monitor Internet perceptions of your company?
I'd like to know how the world perceives our company and products. (One reasonable response to this question is: "Don't pay any attention, just do good things." However, let's suppose I want to watch ...
2
votes
2answers
127 views
Where do you go for naming resources/ help?
We are working on a site which will basically be an event directory/ aggregator for tech and business events, conferences, workshops, etc.
Focus on tech events...
We don't have the money to hire a ...
1
vote
2answers
64 views
If I were to Create a couple of brands
Hello there I was just wondering if anybody can advise me on the following. I am a designer that can design and create a broad range of garments from swimwear and underwear to ball gowns and suits. I ...
3
votes
3answers
127 views
How to successfully use a LinkedIn company page?
I created a LinkedIn company page a while back, but never did anything with it. Now I’m considering spending a little bit of time trying to use the company page to create brand awareness and ...
0
votes
10answers
571 views
How do you come out with a brand/business name?
How does your train of thoughts look like while coming up with a brand/business name?
0
votes
2answers
33 views
Co-Founder for a Small Pet Care Shop
I'm about to open a Pet Shop mainly Dog Food Services and I have a friend who can add wide branding experience. The question is, should I pay for it or co-founder with him?
1
vote
3answers
89 views
Which is the best naming strategy scenario to follow for our startup?
a colleagues and I are trying to find the most appropriate name for our startup, is about software consulting for small companies. We already have established a small company that we deal with web ...
0
votes
4answers
133 views
I don't agree with my social media marketing team. Please advice who is right
I am working on developing a platform that allows sports fans to interact with their star athletes. I have outsourced social media marketing for initial 2 months. Now we have developed differences ...
0
votes
4answers
107 views
What do you think about company names that end with Land?
I'm thinking about naming my company (financial services) with a name which ends with "Land". E.g. if I was selling books it would be bookland or aqualand if I sold bottled water. My friend says it ...
2
votes
8answers
551 views
Domain name starting with “get”
What do you think of domains that have the word "get" before the actual product name, just like getclicky.com or the domains used by 37 Signals products (basecamphq.com, campfirenow.com)?
Does it ...
5
votes
3answers
398 views
How do you come up with a decent .com domain name?
It seems every common word or short sequence is owned or parked. Does anyone have any advice for the best way to come up with a decent .com domain name?
We are going to launch an HTML5, cloud hosted ...
4
votes
9answers
302 views
Is there any definitive list of reasons why you should always go with .com?
Is being a non '.com' website create friction amongst a set of internet users?
Is being a .com really easier to remember?
1
vote
3answers
116 views
What should we trademark?
We have some game development software called Construct 2. We are based in the UK.
As far as we are aware, we're the only business with game development software called Construct.
We'd like to ...
0
votes
0answers
31 views
Is it legal to use google / youtube / bing logos? [duplicate]
Possible Duplicate:
Can i use a logo on my website to sell THEIR product without permission
I want to use Youtube,Google and more logos in my android application.
When pressing on a logo it ...
4
votes
7answers
926 views
Non .Com Domains - Does it Really Affect Branding?
I was always under the impression that the domain extension didn't matter (as long as it was .com, .net, or .org). I have always tried to market the extension in my brand if it wasn't .com, and I ...
2
votes
3answers
99 views
Launching a team collaboration web-based software: questions about its name
We are about to launch a product similar to Basecamp, Asana and Podio (hopefully not too similar).
It is a team collaboration web-based software targetting small and medium businesses.
We have been ...
2
votes
2answers
173 views
Using brand logos for polls on my website?
I make some polls on my website, like :
What do you prefer Ford Explorer or Toyota 4Runner?
Is such a poll allowed without explicit permission of Toyota and Ford?
Next step:
Can I use their ...
5
votes
4answers
587 views
What are the must-have books on brand development?
There are books for every topic which most in the field consider definitive or must-haves. For instance, for usability and application design, Designing the Obvious, Don't Meke Me Think, and The ...
0
votes
1answer
51 views
What's the best way to get early stage Beta-testers for a B2B product?
With a MVP product ready, I am planning to launch my start-up in the coming days. My product is aimed at the recruitment industry. Any suggested ways to get people to use the free trial?
1
vote
4answers
664 views
Reliability of .me TLD
I would like to start a website with the .me TLD and this domain name should be the brand name as well.
But as all .yu domains have been deleted, I'm a bit cautious.
Is it safe to register a .me ...
0
votes
2answers
65 views
Does It Make Sense to Co-Brand When All or Most of the Brands Are Unknown?
It’s your premier product/service launch, and a colleague (not a VC) invests money/time in it—do they get to put their company’s name on it too? Whereas I think it might make sense when it’s an ...
1
vote
1answer
65 views
Which business domain to forward to?
Question:
Should I forward my business website to my easier to remember .co or my longer .com?
I have two domain names, one of which I was going to forward to my longer .com one. Except when I ...
1
vote
4answers
109 views
Does creatively naming a product make it look inferior?
I have developed a product and did a basic search for domain names, and to get the domain name I want I will need to more creatively name my product. Does this creative naming turn off some customers ...
18
votes
7answers
2k views
Referring to one-man-company: use “we” or “I”?
I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I".
Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
0
votes
3answers
238 views
How to secure your the name of your jewelry line?
Recently, I started a jewelry business. I have a name, the product, a shopping cart,a blog, and a facebook page. However, I would like to know how do I secure this name to make sure that nobody else ...
1
vote
1answer
107 views
How to market my customer's webshop?
I have my own web development company and I created a web shop for a customer using Drupal Commerce.
My customer was selling children's clothing in a regular store. This store, however, no longer ...
2
votes
1answer
166 views
Can I use a derivative of a trademarked name in my product title?
For example, say I develop a piece of software that helps eBay users. Can I call this software 'Ebayer Helper' (note 'ebayer' not 'ebay') or are there potential legal repercussions?
4
votes
9answers
314 views
Crowdsourced logo and web design work. Recent experiences? Site you'd recommend?
I'm at a fairly established startup, and we need our logo and look/feel overhauled. I'm thinking about using a crowdsourced design site, along the lines of 99designs. Lots of similar sites now exist. ...
1
vote
1answer
182 views
Difference Between Lifestyle and Aspirational Branding
The two terms 'Lifestyle Branding' and 'Aspirational Branding' seem to be used in the same or very similar context. Is there a difference between them or are they just synonyms
1
vote
5answers
577 views
Trademark logo and company name?
I have seen many companies on the USPTO website trademark only their company name and not their logo. Is there any downside to trademarking the logo, and if it changes down the road is it possible to ...
-1
votes
3answers
108 views
What social media accounts should a business have?
I know this question has a lot of possible answers, so I'll break it down to several questions so you'll understand exactly what I want to know.
Which social media accounts should I maintain to help ...
7
votes
9answers
1k views
How Important Is Branding For a Startup? Should I Bring In Outside Help?
How important is branding for early stage startups?
Within this question, there is some interesting discussion on how a brand can evolve based on everything you do - e.g. your name, website, online ...
1
vote
2answers
56 views
How can I do branding research online cheaply and quickly?
I'm just starting my business, I have an idea for a game that I think will be very popular. Trouble is, I can't decide on a good name for it that fits and is memorable. So I want to do some market ...
2
votes
3answers
218 views
Semicolon in company name?
I have a great idea for a company name, but it requires the semicolon character ; in order to work. Do you think it would be possible to have a semicolon in the company name? I know dotcom-companies ...
2
votes
4answers
128 views
Can I have different co founders on different parts of the company?
I want to launch different web services which have different co founders under one company, And still keep them separated from each other? for example should one of the apps not do so well I don't ...
0
votes
3answers
182 views
Camel notation in company name
The name Microsoft logically consists of two words - micro and soft.
On .cn zone sites I often see it written as MicroSoft, and it just looks terrible.
I am starting a mobile platform development ...
3
votes
2answers
620 views
Personal Branding: Better to use your full name or a nickname?
I have read a lot of questions asking if it is better to use their name or their business name on their twitter/facebook/youtube accounts and so on. The answer was it is better to separate those, use ...
2
votes
3answers
145 views
Is it unprofessional to brand your self using your surname and jr (junior)?
I would like to know your thoughts about my question/problem. I care a lot about online presence and I want to brand myself this period for some auditions and interviews.My surname in my country is ...
0
votes
1answer
106 views
Growing market brand and how to get your message out in the IT age
What is the most cost effective method of getting your message across to potential customers?
1
vote
2answers
356 views
Are .st domains reliable for web startups? [duplicate]
Possible Duplicate:
what's more important - .com or name?
Are .st domains reliable for web startups? Is there any known issue with them?
1
vote
1answer
183 views
A Co-Branded website?
Our start-up is not yet launched but has been proposed to make a co-branded website with a big player on the market, where both parties would be presented equally through a number of ads and links to ...
3
votes
3answers
232 views
Will social media take over traditional means of marketing?
With the increasing number of social media websites, and businesses all over the world using social media for promoting and branding their products, will this over take the traditional way of ...
1
vote
2answers
49 views
How people may react if you ask them to join your “hospital” for internet ingorants?
I came with an idea, it is mainly a small internet company that will help and guide people with no or little experience with computers and internet. Something like e-learning.
My main problem is not ...
