Questions about creating an image for your company or yourself. Specifically, how the business is represented to other people and other businesses.
5
votes
3answers
398 views
How do you come up with a decent .com domain name?
It seems every common word or short sequence is owned or parked. Does anyone have any advice for the best way to come up with a decent .com domain name?
We are going to launch an HTML5, cloud hosted ...
4
votes
3answers
1k views
Umbrella branding Vs Individual branding
What are the benefits/disadvantages/difficulties of umbrella branding, i.e.,
"overarching brand used across multiple related products" (wiki)
vs individual branding.
We are looking for a ...
3
votes
5answers
262 views
For Branding, should I create my logo first, or do the logo as part of the website design?
I am about to start the branding process of one of our products. There is an interest among the stakeholders for this product to have a separate identity, and they will pay for it. My question, is, ...
2
votes
2answers
450 views
Business brand vs Product brand
I'm starting out building my business and plan on only ever having one product. I'm wanting input on the branding of my business and of my product. I see two ways forward. One I brand my business ...
5
votes
4answers
587 views
What are the must-have books on brand development?
There are books for every topic which most in the field consider definitive or must-haves. For instance, for usability and application design, Designing the Obvious, Don't Meke Me Think, and The ...
6
votes
5answers
271 views
Legality of building a brand based on color association?
I'd like to create a brand, naturally, but I have a problem.
You see, there are only so many colors in the world and the number of colors has not changed much since the 1980s, when software ...
1
vote
4answers
206 views
Why are some companies admired?
What is it that makes some companies admired and others not?
Which companies do you admire and for what reasons? (keep it as objective as possible - no flame war)
1
vote
3answers
148 views
Public contest to design new product identity: good idea or not?
We're planning to re-build our product identity (which has never been built in the first place, it just came out of nowhere).
Obviously, we're somewhat tight on money, so hiring a professional ...
2
votes
1answer
113 views
Manage Business Name while keeping Personal Brand
I am going to start doing freelance web development starting in the next couple of months, but on the side I a going to work on some software to put forth in a SaaS model. I would like to do ...
2
votes
3answers
810 views
Logo size on Website for Branding
I am currently designing the website for a new startup. I have 2 options (so far) for the size of the logo.
Put it in the same spot as the "StackExchange" dropdown at the top of this page. It ...
4
votes
7answers
926 views
Non .Com Domains - Does it Really Affect Branding?
I was always under the impression that the domain extension didn't matter (as long as it was .com, .net, or .org). I have always tried to market the extension in my brand if it wasn't .com, and I ...
2
votes
8answers
551 views
Domain name starting with “get”
What do you think of domains that have the word "get" before the actual product name, just like getclicky.com or the domains used by 37 Signals products (basecamphq.com, campfirenow.com)?
Does it ...
1
vote
5answers
578 views
Trademark logo and company name?
I have seen many companies on the USPTO website trademark only their company name and not their logo. Is there any downside to trademarking the logo, and if it changes down the road is it possible to ...
4
votes
3answers
486 views
tips for choosing a pen name for business
I want to get a pen name for myself that I can also use for my startup. I will use the pen name as my personal brand and build a blog based on it.
So basically my target is to get a strong pen name ...
0
votes
3answers
238 views
How to secure your the name of your jewelry line?
Recently, I started a jewelry business. I have a name, the product, a shopping cart,a blog, and a facebook page. However, I would like to know how do I secure this name to make sure that nobody else ...
0
votes
10answers
571 views
How do you come out with a brand/business name?
How does your train of thoughts look like while coming up with a brand/business name?
2
votes
2answers
127 views
Where do you go for naming resources/ help?
We are working on a site which will basically be an event directory/ aggregator for tech and business events, conferences, workshops, etc.
Focus on tech events...
We don't have the money to hire a ...
0
votes
5answers
188 views
Domain name with a number?
How do you guys feel about a domain name using a number (in numbers)? Imagine 43folders, or 37signals... (I always get those 2 confused and have to do a quick Google search oftentimes putting "37 ...
18
votes
7answers
2k views
Referring to one-man-company: use “we” or “I”?
I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I".
Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
4
votes
3answers
177 views
Advice on protecting a business name in the US
There is plenty of material here on when to incorporate in the US for tax or other business reasons, for example:
When to set up the LLC
Worth it to incorporate
When does it make sense to ...
1
vote
1answer
1k views
New brand under a DBA for a separate division in the company
We have a new web-based application that is due to launch towards the end of the summer. It has its own domain name, of course, but is really not related to the core of the business or our current ...
4
votes
9answers
302 views
Is there any definitive list of reasons why you should always go with .com?
Is being a non '.com' website create friction amongst a set of internet users?
Is being a .com really easier to remember?
0
votes
1answer
106 views
Growing market brand and how to get your message out in the IT age
What is the most cost effective method of getting your message across to potential customers?
2
votes
6answers
508 views
Should a slogan imply my target market?
I was thinking of including the word "business" in a slogan for a new service but I was wrestling whether or not this is really necessary. I say business because that's the target market I'd like to ...
3
votes
3answers
185 views
Should company A have different social network identities for each service/website?
Let's say company A produces various online services that fill different needs. Do you think they should have a separate Twitter/Facebook fan page for each service? Or should there just be one main ...
7
votes
9answers
1k views
How Important Is Branding For a Startup? Should I Bring In Outside Help?
How important is branding for early stage startups?
Within this question, there is some interesting discussion on how a brand can evolve based on everything you do - e.g. your name, website, online ...
6
votes
4answers
220 views
How do you monitor Internet perceptions of your company?
I'd like to know how the world perceives our company and products. (One reasonable response to this question is: "Don't pay any attention, just do good things." However, let's suppose I want to watch ...
2
votes
5answers
484 views
Branding Problem as a iPhone developer?
Here's the facts:
I'm wanting to start a iPhone business and I currently have an awesome name for the business and a registered domain name but I'm unable to register as a business with the state ...
5
votes
7answers
431 views
Do I need a company website or just product websites?
I'm a husband and father and have a full time job. I'm developing a few web apps in my very little bit of spare time. I'm pretty sure I should have a website dedicated to each app. I want to keep each ...
