Tagged Questions

1
vote
3answers
91 views

Which is the best naming strategy scenario to follow for our startup?

a colleagues and I are trying to find the most appropriate name for our startup, is about software consulting for small companies. We already have established a small company that we deal with web ...
2
votes
4answers
128 views

Can I have different co founders on different parts of the company?

I want to launch different web services which have different co founders under one company, And still keep them separated from each other? for example should one of the apps not do so well I don't ...
1
vote
2answers
49 views

How people may react if you ask them to join your “hospital” for internet ingorants?

I came with an idea, it is mainly a small internet company that will help and guide people with no or little experience with computers and internet. Something like e-learning. My main problem is not ...
2
votes
2answers
157 views

What is the best branding strategy?

I want to have my brand strategy in place when I finally launch my startup. I'm not sure what the best strategy is for a multiple product brand. I see some brands like 37signals have a different ...
0
votes
1answer
50 views

Question about a Food Brand

I have a friend who makes very good banana bread. She tried to sell it on the street and got sold out of a huge batch within a very short time. She wants to stay local within her city, but isn't ...
4
votes
3answers
1k views

Umbrella branding Vs Individual branding

What are the benefits/disadvantages/difficulties of umbrella branding, i.e., "overarching brand used across multiple related products" (wiki) vs individual branding. We are looking for a ...